ABRACADABRA – CPEC: A Challenge Worth Accepting?
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
For me, listening to our national anthem has always been overwhelming, having an idea of what it is trying to convey.
Tu nishan-e-azm-e-aali shan, Arẓ-e...
The Blurry Boundaries
“Having a permanent hybrid set-up initially came as a relief," says Zainab, "After years of full-time office work, it felt like I finally had control over my work schedule and busy home life.”
The Covid-19...
WHAT ADVERTISING HAS TAUGHT ME ABOUT PLANNING
I never planned to be an adman, but once I stepped into this fascinating world especially into the strategic planning function, I started to love it with each passing day.
Having spent two lazy months...
CULTURE VULTURE: IN VISIBLE LANGUAGE
By Omair Faizullah
“The spectacle grasped in its totality is both the result and the project of the existing mode of production. It is not a supplement to the real world, an additional decoration. It...
Fatima Abbas on Evolving Technological Trends in Media Consumption
As originally published in Synergyzer Issue 2, 2019
The rapidity with which digitalization and technology are embedding into our lifestyles can sometimes be overwhelming. The line between using technology for professional or personal purposes is...
MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING
Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we chat, we broadcast our meals on social media before we eat them and our entertainment...
The Bulls Eye Biography: The 15 Year Story
As originally published in Synergyzer Annual 2018
As I write the Bulls Eye story, I find it important to mention everything that made me get to where I am today, right from where I started....
Visual Colonialism
By Omair Faizullah
Yes, it is in Urdu.
When you landed on this page, you immediately thought of two things.
1. Why is the title of this piece in Urdu?
2. Why is there an image of an...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
