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Trailing With the Trailblazers – The Impact of Awards on Business Performance

Before 2011, the Cannes Lions International Festival of Creativity was known as the Cannes Lions International Advertising Festival. Owing to rapid developments in brand marketing and creative communications as well as continuous innovations in...
Creative Director

Is the Creative Director Role Headed for Extinction? CD’s and ECD‘s Give Insights

As originally published in Synergyzer Annual 2020 Leading creative professionals give their views about how the emergence of digital advertising will affect the conventional role of Creative Director (CD) and Executive Creative Director (ECD). HIRA MOHIBULLAHExecutive...

Management Thinking Needs a New Paradigm

The recent megafloods in Pakistan were yet another testimony that the ‘Climate Crisis’ is the biggest challenge of our time that is threatening the very existence of the human race on planet Earth. The...

The Consumer Marketer Relation No Longer A Match Made In Heaven

By Faisal Khan Have you noticed that, they – the consumers – are no longer paying attention and neither are they interested in what we – marketers – are talking about? It seems as if...

The Big Brand Theory – How To’s of Nation Branding

As originally published in Synergyzer Annual – 2014 Nation branding involves managing the reputation and image of any nation. Starting from simple efforts at attracting tourism, the scope of nation branding has gone much further...

Missing: Tourism in Brand Pakistan

by Aamir Abbasi Fourteen years back, when I planned my honeymoon, it was not in my wildest imagination that the most beautiful event of my life will also be an interaction with a mini-heaven on...

Digital Media Is What Make Us Tick

By Syed M. Ayaz Over the last few decades, the frequency of accessing and sharing information has grown immensely. Today, the term Global Village undoubtedly refers to the impact of internet on the world and...

Attracting and Retaining Customers in 2023

Attracting and retaining customers is an essential part of running a successful business. In 2023, the landscape of customer acquisition and retention will look different than it does today due to the rapid growth...

OUTDOOR MEDIA INDUSTRY: Getting Creative With OOH Media

As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’ Till the 1st quarter of 2016, Karachi was home to around 30% of total out-of-home (OOH) conventional media across Pakistan. Although advertisers had...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...