Do Not Read…If You Have No Courage & Still In The Media

As originally published in Synergyzer Annual 2019 I have been a part of the media industry for over 15 years now and I am witnessing...

MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING

Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we chat, we broadcast our meals...

Media Demons: Grabbing the Horns- Part 2

“Is this fair? Not really, because the media buying houses put in their best effort in the first round even after being dictated the...
Campaign

Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It

Atifa Silk In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as...
Importance Of Reading

Ella Husain Writes About The Importance Of Reading For Copy Writers

It won’t surprise you to learn that Winston Churchill won the Nobel Prize. Here’s the TWIST: He won the prize not in the Peace...

Stream(ing)s of Gold

Amongst others, one major change that COVID-19 has brought about is that it increased the demand for on-demand content available on digital platforms; including...

Sultan Ghani Afzal On Creating Content For Digestive Showtime on YouTube

Sultan Ghani Afzal, Founder & CEO - Tall Man Films, talks about creating content for a brand platform without over-exposing the brand. Synergyzer: Tall Man...
advertising

To Pay Or Not To Pay – Dilemma In Advertising

More than a decade ago, I started off my career in one of the largest agencies in the world. Providing brand-building solutions rooted in...

Learn Effective & Successful Below-The-Line Marketing Techniques

As originally published in Synergyzer Issue 3 – 2016 Suppose yours is a marketing and PR company and you have just landed a high priority...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...