PSL: Reviewing PSL Logos
A host of campaigns are created for the different brands present in the market, yet very few leave their mark on the masses with their brilliant concept, immaculate execution and superb visual strategy.
HBL PSL,...
SANA SAFINAZ – A RACIAL CONTROVERSY
In Pakistan, there are two things that we can be absolutely certain about as another summer season begins; the extreme heat and new lawn collections. We will be talking about the latter in this...
Creepy (Red) Balloon – IT: Out From the Trailer and Into Instagram
Box Office success IT released the trailer for its Chapter 2 on 9th May 2019.
The trailer follows the character of Jessica Chastain visiting her childhood home in Derry where she meets the new occupant...
CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns holistically with special emphasis on effectiveness or results of marketing...
OLPER’S DATE SHAKE: PRODUCT LAUNCH
After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage and frozen dessert brands in the country having Olper’s, Omung, Tarang and Omore under its...
The Cricket Fever
By Heba Moeen
Cricket is a sport which is celebrated in our country with a robust demeanour and nothing can beat the love for this cherished game despite us not being able to make it...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
