Kuch Kar Dikha
Synergyzer goes behind the scenes at the NOKIA travel game show to explore Pakistan’s exotica
When conversing about an unpredictable country, such as Pakistan, one normally visualizes a lot of guns, blood and gore. To...
Vatika’s Message: Be Effective, Less is More
When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus on impact. At times reach is misinterpreted as impact. Sure...
OLPER’S DATE SHAKE: PRODUCT LAUNCH
After its launch in 2006, Engro Foods quickly became one of the leading producers and marketers for dairy, beverage and frozen dessert brands in the country having Olper’s, Omung, Tarang and Omore under its...
Chai, Siasat & Our Local Twosome
Political satire is at its best amidst protests and sit-ins collectively aiming at a planned cause. Pakistan being the fourth largest tea consuming country in the world observes it’s demand being satiated more as...
Fox’s The Passage: Vampire, Sun, Fiery Blaze – Off Goes The Poster
Fox's new supernatural show, The Passage, is about the infamous vampires. With the most common myth that sunlight is the undoing of vampires, the showrunners decided to take the marketing one step further. With...
JLI Goes Digital: The Jubilee Health Application
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
Sponsored Content
Emerging trends and advancements in technology have revolutionized and transformed the insurance landscape all over the world. In order to become the...
Kashmir Cooking Oil and Banaspati Serving Amir Khusro’s #UrduPoeatry with Jalebi
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
Let’s start off with asking two questions from ourselves.
A) Do I remember the Urdu alphabet?
B) Can I count in Urdu?
If...
Tang Campaigns: Year In Review 2016
As originally published in Synergyzer Issue 3 – 2016: 'Actifying Generation Y'
Pakistan is one of the fastest growing markets in the world. With a rapidly growing population and a large number of consumers with...
Peet’s Coffee engages Iliza Shlesinger for their comedy-oriented #AlwaysJustified campaign
If you let go of discipline, either all hell breaks loose or you achieve something very fabulous. That is exactly what you see on the recent #AlwaysJustified campaign of Peet's Coffee.
The ad creators displayed...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
