‘Let’s save the world from ineffective Marketing’ | Edward Pank
Edward Pank leads WARC, a source of industry perspective that provides best practice guides, case studies, research papers, special reports and advertising trend data. The Managing Director - WARC APAC discusses the value of...
Wille Eerola talks about the importance of developing Cultural Exchange
Wille Eerola Hon. Consul General of Pakistan in Finland and Chairman – FPBC (Finland Pakistan Business Council), in his own words, is “Running a one-man mission to change the image of Pakistan for the...
Is the Creative Director Role Headed for Extinction? CD’s and ECD‘s Give Insights
As originally published in Synergyzer Annual 2020
Leading creative professionals give their views about how the emergence of digital advertising will affect the conventional role of Creative Director (CD) and Executive Creative Director (ECD).
HIRA MOHIBULLAHExecutive...
Synite Digital Hasnain Hukumdad Discusses Evolving Agency Pricing Models
Hasnain Hukumdad, Synite Digital
As originally published in Synergyzer Annual 2020
Back in the day, when I entered the advertising industry in Pakistan in the early nineties, the business was beautiful yet evolving. The full-service...
Extreme Commerce Founder Sunny Ali talks about Making Pakistan the Back-Office Hub of Amazon
Sunny Ali, Founder & CEO- Extreme Commerce, talks about making Pakistan the back-office hub of Pakistan.
Please tell us about your educational and professional background.I graduated from Bahria University in the year 1998. Since then,...
Bharat Avalani, CKO AFAA on the Significance of Storytelling in Advertising
Bharat Avalani, Chief Knowledge Officer – AFAA, runs AFAA’s Fast Track program that offers learning opportunities in communication & marketing to young marketing and advertising professionals from various countries. Also the Founder & CKO...
Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It
In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as a brand that successfully integrated mediums. The Brand Director discusses the journey of the publication with our Editor...
Broadcast Media vs Digital Media, Muhammad Ali Analyzes Pakistan ADEX 2019
The IMF Review of February 2020 states that the economy of Pakistan is on the path of gradual recovery. The current government has taken corrective measures to strengthen the economy and it has had...
IAL Saatchi & Saatchi Managing Partner, Imtisal Abbasi talks about How to Create Legacy...
Imtisal Abbasi, Managing Partner - IAL Saatchi & Saatchi, talks about creating legacy advertising agencies.
What defines a legacy agency?A legacy agency, in a literal sense, could be one that is 200 years old or...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
