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Cricket and Pakistan’s People, Identity, and Political Landscape
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Cricket and Pakistan’s People, Identity, and Political Landscape

Sara Danial -
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Role Of FM Radio For Opinion Making
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Role Of FM Radio For Opinion Making

Syed Zulfiqar Ali Shah -
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Cash In Pixels – How Pakistani Youth Turn eSports into Income
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Cash In Pixels – How Pakistani Youth Turn eSports into Income

Tauseef Mallick -
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The Complex World of Sports Sponsorships in Pakistan
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The Complex World of Sports Sponsorships in Pakistan

Khwaja Ali Shahid -
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1992 Cricket World Cup: A Trip Down Memory Lane with Iqbal Munir
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1992 Cricket World Cup: A Trip Down Memory Lane with Iqbal Munir

Afifa Maniar -
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Beyond Muscles – Sohail Anwar’s Mission for a Healthier Pakistan
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Beyond Muscles – Sohail Anwar’s Mission for a Healthier Pakistan

Afifa Maniar -
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Reshaping Cricket as A Brand for the Brands
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Reshaping Cricket as A Brand for the Brands

Muhammad Noor Sohail -
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Daraz Pavilion – Your Front Seat to the Cricket Craze
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Daraz Pavilion – Your Front Seat to the Cricket Craze

Hamna Farrukh -
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Dearth of Brand Engagement; Curious Case of Pakistan Snooker
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Dearth of Brand Engagement; Curious Case of Pakistan Snooker

Zain Aijaz -
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