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PAS

THE PAS SIDE OF THE STORY

SANNA MALIK: PAS acts as a representative of the common interests of advertisers of Pakistan. It also has a mandate of bringing together marketing, advertising and media professionals to enhance industry practices. What kind...
PUTTING ADVERTISING BACK ON THE MAP

PUTTING ADVERTISING BACK ON THE MAP

SANNA MALIK: According to its mandate, the All Pakistan Newspapers Society (APNS) has “successfully evolved a mechanism of streamlining advertisements and clearance system protecting the collective interests of its member publications, advertising agencies...
Javed Jabbar

THE PAA THAT WAS: THROUGH THE LENS OF SENATOR (R) JAVED JABBAR

SANNA MALIK: In your opinion, what made PAA an effective body for the advertising industry? What made it work that seems to be lacking now? JAVED JABBAR: Majeed Ahmad, Nafees Ghaznavi, and myself launched...
Revival

REVIVAL IN PROGRESS OR RIP?

Pakistan Advertising Association (PAA) was created by advertising professionals in 1973, to act as a representative body for Pakistan’s advertising agencies. The purpose of establishing the trade association was to give a voice to...

Jawad Humayun on PAA’s Role in Safeguarding the Advertising Industry

Jawad Humayun, Chairman - Pakistan Advertising Association; talks about the role PAA is playing in safeguarding advertising agencies and their plans on implementing the Minimum Production Tariff.  Synergyzer: What is the role of PAA in...

What Do Advertising Agencies Lose When They Pitch For Free? Khalid Nayeem and Emaad...

How do creative and advertising agencies become brand custodians? What do advertising agency teams require to be able to sell creative commodities? What are creative agencies putting at stake when they pitch without charging...

AFAA Chairman Raymond Sou Discusses the Need for Incentive-Based Mechanism for Advertising Agencies

Raymond Sou was one of the pioneers of the advertising sector in China, helping establish a professionally managed creative industry at the request of the Chinese government. The Chairman - AFAA (Asian Federation of...

Stimulus Productions Founder Syed Faisal Hashmi on Stagnant Business Models of Traditional Advertising

Stimulus Productions Founder Syed Faisal Hashmi shed light on the stagnant business model of Traditional Advertising in the article published in Synergyzer Annual 2020.   Fairytales always start with ‘Once upon a time, there was a...
wille eerola

Wille Eerola talks about the importance of developing Cultural Exchange

Wille Eerola Hon. Consul General of Pakistan in Finland and Chairman – FPBC (Finland Pakistan Business Council), in his own words, is “Running a one-man mission to change the image of Pakistan for the...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

PSO | Women’s Day 2024

Client Name: PSO Campaign Name: Women's Day Agency Name: Synergy Dentsu Production House: Khayal Films Producer: Executive Producer - Sumair Tariq Director: Umair Nasir Ali Creative Director: Ferrukh Syed Concept: Ferrukh...