Jawad Humayun on PAA’s Role in Safeguarding the Advertising Industry
Jawad Humayun, Chairman - Pakistan Advertising Association; talks about the role PAA is playing in safeguarding advertising agencies and their plans on implementing the Minimum Production Tariff.
Synergyzer: What is the role of PAA in...
Wunderman Thompson signs Bass Korsten and Daniel Bonner as Global CCOs
Wunderman Thompson has recently announced taking on board two global Chief Creative Officers. Both of them will be reporting to the global CEO of Wunderman Thompson, Mel Edwards. While Bas Korsten was, before promotion,...
Imtiaz Noor Muhammad on the Questionable Usage of Data in Digital Marketing
As originally published in Synergyzer Annual 2020.
The evolution of the digital sphere has effectively reshaped the world around us today and one key area that was naturally not left behind is the space of...
Pakistan’s IT Nexus
Jehan Ara, President,(P@SHA) – Pakistan Software Houses Association
Synergyzer: Tell us about PASHA-Pakistan Software Houses Association for IT & ITES and its main objectives. How does the PASHA ICT award initiative help our IT industry?
Jehan Ara: Registered...
Wille Eerola talks about the importance of developing Cultural Exchange
Wille Eerola Hon. Consul General of Pakistan in Finland and Chairman – FPBC (Finland Pakistan Business Council), in his own words, is “Running a one-man mission to change the image of Pakistan for the...
What Do Advertising Agencies Lose When They Pitch For Free? Khalid Nayeem and Emaad...
How do creative and advertising agencies become brand custodians? What do advertising agency teams require to be able to sell creative commodities? What are creative agencies putting at stake when they pitch without charging...
Q&A: PAA Chairman, Ali Mandviwalla on improvising current government policies & why PAS, PAA,...
As originally published in Synergyzer Annual 2019
Ali Mandviwalla, Chairman PAA stresses on the need of improvising existing policies by the government and suggests PAS, PAA, APNA and PBA to work together to ensure the...
Sarmad Ali, Chair Organizing Committee AdAsia Lahore 2019, on the Importance of AdAsia Returning...
As published in Synergyzer issue 4 volume 16
Sarmad Ali, Chair Organizing Commitee- AdAsia Lahore 2019 and Managing Director & President-Jang Media Group and Geo News, talks about the importance of AdAsia returning to Pakistan...
IAL Saatchi & Saatchi Managing Partner, Imtisal Abbasi talks about How to Create Legacy...
Imtisal Abbasi, Managing Partner - IAL Saatchi & Saatchi, talks about creating legacy advertising agencies.
What defines a legacy agency?A legacy agency, in a literal sense, could be one that is 200 years old or...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
