Pakistan’s IT Nexus
Jehan Ara, President,(P@SHA) – Pakistan Software Houses Association
Synergyzer: Tell us about PASHA-Pakistan Software Houses Association for IT & ITES and its main objectives. How does the PASHA ICT award initiative help our IT industry?
Jehan Ara: Registered...
What Do Advertising Agencies Lose When They Pitch For Free? Khalid Nayeem and Emaad...
How do creative and advertising agencies become brand custodians? What do advertising agency teams require to be able to sell creative commodities? What are creative agencies putting at stake when they pitch without charging...
Wille Eerola talks about the importance of developing Cultural Exchange
Wille Eerola Hon. Consul General of Pakistan in Finland and Chairman – FPBC (Finland Pakistan Business Council), in his own words, is “Running a one-man mission to change the image of Pakistan for the...
5TH PAS AWARDS 2014
The PAS Awards, organized by the Pakistan Advertisers Society, and one of the most recognized and credible advertising events in Pakistan, awarded jubilant winners at a star-studded gala held at the Expo Center in...
IAL Saatchi & Saatchi Managing Partner, Imtisal Abbasi talks about How to Create Legacy...
Imtisal Abbasi, Managing Partner - IAL Saatchi & Saatchi, talks about creating legacy advertising agencies.
What defines a legacy agency?A legacy agency, in a literal sense, could be one that is 200 years old or...
The PID Perspective
SANNA MALIK: What is the current PID mandate?
IRAM TANWEER: The PID mandate is to highlight the government’s policies and initiatives, while disseminating its official narrative among the masses. We carry out news placements for...
#AMD_Rants: THE RED FLAG ON BLAMING AN ENTIRE GENDER/GENERATION OVER RETENTION CHALLENGES
To the Gen X director and the millennial director who are thinking about writing a scathing op-ed regarding the entitlement of Gen Z and Alpha:
People aren't leaving because they are entitled. They are leaving...
Pushing for Financial Inclusion of PWDs
With the International Day for Persons with Disabilities (PWDs), commemorated by the United Nations (UN) on December 3 every year since 1992, countries around the world have stepped up efforts to make their societies...
Q&A: PAA Chairman, Ali Mandviwalla on improvising current government policies & why PAS, PAA,...
As originally published in Synergyzer Annual 2019
Ali Mandviwalla, Chairman PAA stresses on the need of improvising existing policies by the government and suggests PAS, PAA, APNA and PBA to work together to ensure the...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
