GOOGLE YEAR IN SEARCH 2017
Google looks back at 2017 through searches, providing a unique perspective on the year's major events, top newsmakers and hottest trends.
HOW ARE THE TRENDING...
Tracking Commercial Broadcast – TV Advertisement Tracking Overview – Jan to Dec 2018
The infographics are based on the data collected and provided by Media Monitors Pakistan.
IMPORTANT TO NOTE:
The following analysis is based on 98 satellite...
Google Pakistan Path to Purchase- 2019
Insights into the present-day consumer’s path-to-purchase when it comes to smartphones, skincare and apparel.
HOW DO PAKISTANIS CHOOSE THEIR PURCHASES?
As digital platforms, such as...
Media Consumption Patterns in Pakistan – 2019
As originally published in Synergyzer Annual 2019
Research and Data provided by Consumers Connection System (CCS)
OVERALL MEDIA CONSUMPTION
CONSUMPTION OF TELEVISION
CONSUMPTION OF NEWSPAPER
CONSUMPTION OF RADIO
PREDICTED IMPACT...
Most Popular YouTube Ads in Pakistan: January to June 2018
This week YouTube released its YouTube Ad Leaderboard in Pakistan: January to June 2018. This list is a reflection of the creative canvas that...
Amazon Ranks First in The 100 Most Valuable Global Brands
With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most...
Is TikTok Taking Over Social Media in Pakistan?
Tiktok has become the most downloaded social media application of Pakistan according to US-based Intelligence firm Sensor Tower. The Chinese owned social media app...
TV Ad Expenditure for Fiscal Year July 2020 – June 2021 in Pakistan
In Pakistan TV is still considered the top platform in terms of investment done by advertisers.
Yet industry experts are of the opinion that this...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
