Advertising During Election Campaign 2018
Political parties advertised in full force from July 5 to 23, 2018 over electronic media.
The election was held on July 25, 2018.
Total Minutes Advertised
Election Day (July 25) vs Campaign Period (July 5 – 23)
Political...
Social Commerce, A Retail Revolution Waiting To Happen
The lines are blurred between online browsing and buying thanks to the explosive growth of social commerce. This year, 2024, marks a turning point as platforms like Facebook and Instagram transform from social hubs...
Imtiaz Noor Muhammad on the Questionable Usage of Data in Digital Marketing
As originally published in Synergyzer Annual 2020.
The evolution of the digital sphere has effectively reshaped the world around us today and one key area that was naturally not left behind is the space of...
Marketers Flock to PSL Streaming Amid Data Transparency
Two years ago, reporters exposed surrogate advertising by betting websites during PSL's 7th and 8th seasons. Subsequent to a Ministry of Information and Broadcasting inquiry confirming these claims, a letter was dispatched to key...
Hashoo Hotels – A Leader’s Journey in Hospitality
Synergyzer: Can you tell us about your personal journey and how you came to be a part of Hashoo Group? What inspired you to pursue a career in the hospitality industry?
Haseeb A. Gardezi: My...
Viewership Genres in Word Clouds
Methodology: This report is based on Google word search queries and resulting trends being carried out by users on Google.
Time Period: January 2020 to July 2021
Geographic Regions: All major and minor regions of Pakistan, ...
AI: A Paradox of Possibilities
Star companies such as Google, Amazon, Microsoft, and Apple have been some of the biggest recruiters of code nerds, software specialists, and data analysts as the sector continues to become a sought-after field for...
Google Search Trends for Apparel
A review of Google Search Trends of people searching for products in Pakistan during the months of January 2022 and April 2023 uncovered some fascinating fashion-related tendencies. The term 'summer collection' experiences its highest...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
