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Cinema Screen with a Bag of Popcorn

By Abdul Aleem Sheikh In today’s age when consumers have everything literally at their fingertips, advertisers are busy devising new ways to interact to sell something they probably won’t need otherwise. Technological advances have changed...

The Citizens Foundation For Quality Education

A network of schools being run by professional citizens of Pakistan to counter the growing lack of quality education for the underprivileged A country which is the first Muslim nuclear power of the world, the...

Bridging The Educational Divide Through eTaleem

UNESCO and Nokia Pakistan’s combined effort at providing professional training to teachers in remote areas through a specially designed mobile application continues to enlighten lives and forge destinies Pakistan, as a nation, has a...

Children Cancer Hospital: A Beacon of Hope

Cancer is perhaps the most dreaded word, especially so in children. Though in developed countries significant advances have already been made with survival rate of about 80%, the situation in Pakistan is still far...

Small Efforts, Big Money

By Aleem Sheikh “NEVER doubt that a small group of thoughtful, committed citizens can change the world; indeed, it`s the only thing that ever has.” Margaret Mead, 20th-century cultural anthropologist Off course, she was not wrong. This...

Hope In A Dismal World

By Abdul Rehman In Pakistan; there is one doctor for every 1,206 people, 1 nurse for every 2,360 people, 1 bed for every 1,665 patients and the government spends a total of PKR 1,861 on...

LKMWT – A Venture with a Purpose

Compiled By Umer Bin Dawood Named after the famous drama and stage actor; Latif Kapadia Memorial Welfare Trust operates to support and assist the under privileged by providing education and health facilities in Karachi and...

Opening the Door to Recovery

Recovery House is continuously developing a pioneering model of psychiatric rehabilitation for individuals seeking mental health services in Pakistan The Recovery House is a project of Caravan of Life, Pakistan Trust with on-going technical assistance...

Aman Foundation: Transforming Lives

The organization works diligently to improve the overall condition of those who dwell in the city of lights by forming a platform comprising of leading social sector players in order to create maximal impact...

Why as a Marketer You Should Get Your Hands on ‘Executive...

The marketing world is changing with the blink of an eye and staying ahead of the curve is no longer synonymous with being on-trend....

Welcome to Platform 9¾ – An Invite to The Magical World...

Dear reader, today I am writing to you to not convince you but to express my love for Harry Potter, the book series of...

TikTok’s Tastiest Seconds

The Other Side of the Border