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SHAHEEN AIR

Q&A: Zohaib Hassan, CMO Shaheen Air International Discusses Rebranding of SAI & Progress of...

As originally published in Synergyzer Issue 3 – 2017 Recently, Shaheen Air rebranded itself. Would you tell us its new story? A little over 20 years ago, Shaheen Air began its journey as Pakistan’s first private...

JLI: For the Love of Cricket Campaign

As originally published in Synergyzer Issue 2 – 2016 Cricket is celebrated wholeheartedly across our country and may it be World T20 or ICC World Cup tournaments, the sport is a must watch for Pakistanis....
PSL

Looking at PSL From a Brand Advertising Perspective

By Ovais Ilyas As originally published in Synergyzer Issue 2 – 2016 Pakistan Super League was a dream come true for Pakistan Cricket and its fans alike; both foreign and Pakistani players competing in the PSL...

How PSL Season 1 Proved Content Is King

As originally published in Synergyzer Issue 2 – 2016 Just five months ago, Domestic Cricket or Club Cricket was considered Tier 2 Sports Entertainment content in the Pakistan market. There was a predominant opinion prior...

Good(s) Morning Pakistan!

By Yasir Masood Afaq To understand the dynamics of human motivation, Maslow’s hierarchy of needs is one of the most cited academic references and very rightly so. While teaching Consumer Behavior to MBA students I...

Branding a Nation through Integration

Brand image building is one of the most important aspects associated with marketing and crucial for the brand’s survival as its true value is judged by the target audience it serves. Similarly, a mature...

KE – Illuminating Kolachi’s Pride

By Sanna Malik The ‘city of lights’ as Karachi is called, owes its magnificence and its metaphorical brightness to its folks; including the founding- parents of modern Karachi who worked through encumbrances from rampant corruption,...

The Art of Leading Excellence

Social entrepreneurship guru, Faraz Khan, talks to Synergyzer about the need for fostering socially viable projects and rebranding Pakistan. Synergyzer: Tell us about your achievements as a business leader and details about the role that you...

Branding Identity

The dynamic Farhad Karamally tells Synergyzer the insights of branding a nation in his natural and simple style. Synergyzer: Let’s begin with the most important question. What, in your opinion, are the mechanics for branding any...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Famous Brands and Their Original Logos

1. Shell   2. Audi   3. Nike   4. Apple   5. Gucci    6. Baskin Robbins   7. Dell   8. Samsung     9. Mercedes   10. Crocs

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