PAKISTAN PETROLEUM INDUSTRY: Fueling Growth Through Deregulation

Traditionally, prices of petroleum products in Pakistan have been regulated by the government itself. So the five Oil Marketing Companies (OMC’s) present in the...
SHAHEEN AIR

Q&A: Zohaib Hassan, CMO Shaheen Air International Discusses Rebranding of SAI & Progress of...

As originally published in Synergyzer Issue 3 – 2017 Recently, Shaheen Air rebranded itself. Would you tell us its new story? A little over 20 years...

JLI: For the Love of Cricket Campaign

As originally published in Synergyzer Issue 2 – 2016 Cricket is celebrated wholeheartedly across our country and may it be World T20 or ICC World...
PSL

Looking at PSL From a Brand Advertising Perspective

By Ovais Ilyas As originally published in Synergyzer Issue 2 – 2016 Pakistan Super League was a dream come true for Pakistan Cricket and its fans...

How PSL Season 1 Proved Content Is King

As originally published in Synergyzer Issue 2 – 2016 Just five months ago, Domestic Cricket or Club Cricket was considered Tier 2 Sports Entertainment content...

Good(s) Morning Pakistan!

By Yasir Masood Afaq To understand the dynamics of human motivation, Maslow’s hierarchy of needs is one of the most cited academic references and very...

Branding a Nation through Integration

Brand image building is one of the most important aspects associated with marketing and crucial for the brand’s survival as its true value is...

KE – Illuminating Kolachi’s Pride

By Sanna Malik The ‘city of lights’ as Karachi is called, owes its magnificence and its metaphorical brightness to its folks; including the founding- parents...

The Art of Leading Excellence

Social entrepreneurship guru, Faraz Khan, talks to Synergyzer about the need for fostering socially viable projects and rebranding Pakistan. Synergyzer: Tell us about your achievements as...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...