Gen Z: The Next Step for Advertising
A generation with a short attention span, but a nuanced worldview; swift thinkers and movers, they are avid followers of Ariana Grande’s “Thank You, Next” philosophy.
We are talking about the diverse digital natives with...
Bend to the Trends in 2022
Once upon a time, there were advertising professionals who would learn specific techniques and become experts by polishing themselves over the years. Now, the tables have turned, methods are no longer enough, its data...
Artificial Intelligence in Pakistan: Thoughts from a Bot
Technology is constantly evolving. New advancements emerge Every few years, changing how we live and work. From the advent of the internet to the rise of smartphones, each new development has brought with it...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
