Branding Identity
The dynamic Farhad Karamally tells Synergyzer the insights of branding a nation in his natural and simple style.
Synergyzer: Let’s begin with the most important question. What, in your opinion, are the mechanics for branding any...
New Stakes: Business Mergers and Acquisitions in Pakistan
We catalogue the major business integrations carried out in Pakistan over the year and what it means for the economy.
2016 has seen several business integrations in the form of takeovers, mergers, and acquisitions, ranging...
Sanna Malik Writes On Information Disorder In The Digital Age
Living in the digital age, the power of information is exceptional. Yet, this scale of hyper-connectivity has also given rise to complex phenomena including distorted information which is distributed at an unprecedented scale, especially...
BRAND ELECTIONS: Coming Soon Again
Brand Elections, an idea that was launched in 2010 by Shoaib Qureshy, and now in its third edition, continues to provide a genuine marketing industry barometer for brands as it is built on one...
The Rise of the Digital Sun
As originally published in Synergyzer Issue 2 – 2019
The cellular industry has more than 161 million cellular subscribers, while there are more than 70 million broadband connections in Pakistan, according to the Pakistan Telecommunication...
Can Brands Help Revive Cinema Culture In Pakistan
Maria Mahesar
Cinema, often considered by experts as a tool that can either make or break the perception of the country of the movie’s originates from, is currently in the process of continuous evolution in...
Qashif Effendi Writes About How The Pandemic Created Unexplored Opportunities For Viral Content
The world has witnessed a lot of changes lately – as if the digital era and the fact that 90% of all data in the world has been produced in the last two years...
Q&A: EZ Buy Team Talks about the Workings of E-commerce in Pakistan
Tell us about EZBuy
Vincent Xue Bin: EZBuy is the biggest cross border ecommerce platform in South East Asia. We started 8 years ago and are now running operations in 8 countries.
We currently have three...
Amazon Ranks First in The 100 Most Valuable Global Brands
With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most Valuable Global Brands ranking released for the year by WPP...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
