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marketing-through-the-crunch

Marketing Through the Crunch  

Economic downturns are a recurring feature of the capitalist system we have inherited. Such downturns are here to stay, and even if they...

foodpapa-billboard

Ram Pam Pam, FoodPapa: Marketing Logics Khatam

The FoodPapa Billboard The FoodPapa billboard in Karachi has left citizens asking, “Wait, what is this ad even for?” From the outset, its...

The Secret Power of Socks

The Secret Power of Socks

The writer uses the socks analogy to discuss how both fashion and marketing thrive on the power of subtle, unexpected details. Whether it’s...

Marketing Insights

Marketing Insights – What’s Happening in Fashion Marketing?

The fashion industry’s glamour often conceals the strategic world of marketing. Which defines how brands establish their image – whether luxury, streetwear, or...

Beyond Traditional Media

Beyond Traditional Media

UGC, Influencer Partnerships and Organic Content This piece discusses utilising organic content, user-generated media, influencer partnerships, and targeted social media ads to effectively...

Packaging the Brand

Packaging the Brand

Packaging in Pakistan’s FMCG sector is more than just aesthetics. It’s a crucial marketing tool that can significantly impact a product’s visibility and...

Omar Omari

Building Eat Food Pakistan with Omar Omari

Eat Food Pakistan – Omar Omari  Omar Omari is a seasoned marketing professional renowned for his brand management and business development expertise. He...

The Paradigm Shift in B2B Marketing: The Advent of the Gen Z

LinkedIn has launched a new reel feature. Companies like SAP and Hubspot are on TikTok. The world as we B2B marketers know it...

Behind the Brands With Sarah at Unilever

Synergyzer: Can you share a bit about your journey in marketing and how you ended up at Unilever? Sara: As an aspiring business...