Economic downturns are a recurring feature of the capitalist system we have inherited. Such downturns are here to stay, and even if they...
The FoodPapa Billboard The FoodPapa billboard in Karachi has left citizens asking, “Wait, what is this ad even for?” From the outset, its...
The writer uses the socks analogy to discuss how both fashion and marketing thrive on the power of subtle, unexpected details. Whether it’s...
The fashion industry’s glamour often conceals the strategic world of marketing. Which defines how brands establish their image – whether luxury, streetwear, or...
UGC, Influencer Partnerships and Organic Content This piece discusses utilising organic content, user-generated media, influencer partnerships, and targeted social media ads to effectively...
Packaging in Pakistan’s FMCG sector is more than just aesthetics. It’s a crucial marketing tool that can significantly impact a product’s visibility and...
Eat Food Pakistan – Omar Omari Omar Omari is a seasoned marketing professional renowned for his brand management and business development expertise. He...
LinkedIn has launched a new reel feature. Companies like SAP and Hubspot are on TikTok. The world as we B2B marketers know it...
Synergyzer: Can you share a bit about your journey in marketing and how you ended up at Unilever? Sara: As an aspiring business...
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