Hey, Iu2019m Mark Den. Dreamer
& Designer

Creating fluid experiences and striking visuals. A freelancer during the day, a creative thinker, and an aspiring innovator at night.

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Bee Gul

The Sting In The Script Bee Gul On Feminism, Fear And Fiction

One of Pakistan’s most acclaimed contemporary writers, Bee Gul, has built a career around characters who refuse easy labels and stories that challenge...

Asian Innovation Excellence Awards 2026

Zong’s AI Innovation Secures Four Honors at Asian Innovation Excellence Awards 2026, Advancing Pakistan’s Technology Leadership

Zong has won four prestigious awards in the Telecommunication category at the Asian Innovation Excellence Awards 2026, held in Singapore on 20th Oct....

Storytelling in marketing

Capital & Legacy Narratives The Enduring Business Value Of Storytelling

Some brands stay in use for decades, even when other better options exist. What keeps them relevant is familiarity built over time through...

Filmmakers in Pakistan

The Industry We Skip

As advertising budgets shrink and production evolves, Pakistan’s creative industry faces an uncertain future. Behind every commercial is an ecosystem of people whose...

Dragons of Asia Awards 2026

Synergy Group Wins Gold and Bronze Awards at the ‘Dragons of Asia Awards 2026’ in Malaysia

Synergy Group, Pakistan’s leading integrated marketing communications group, has added two more international accolades to its portfolio at the ‘Dragons of Asia Awards...

Arey Wah Entertainment

‘Arey Wah Entertainment’ – A Webseries Platform To Revive Our Television’s Golden Era.

Arey Wah Entertainment (AWE), is a fresh and independent digital entertainment platform, recently launched on YouTube. Dedicated to deliver deeply relatable stories &...

Senator Sarmad Ali

Senator Sarmad Ali on Who Controls Pakistan’s Story Now

For over three decades, Senator Sarmad Ali has been a guiding force behind the conversations shaping Pakistan. Long before “narrative building” was a...

Zong launches Z

Zong launches Z Victory League Gaming and Rewards Platform

Zong, Pakistan’s leading Technology Services Enterprise, is transforming gaming into a more engaging and rewarding experience with the launch of Z Victory League,...

Narrative as Brand Equity

Narrative as Brand Equity How Storytelling Shapes Memory, Trust, and Market Leadership

Brands convert storytelling into long-term emotional equity that shapes memory, trust, and market leadership, while those that fail to do so are left...

The power of narration

The Power Of Narration Lessons From Politics, War And History

A sharp examination of how propaganda, media, and digital storytelling shape public perception, political memory, and the modern understanding of war. During World...

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