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When Brands Sound Good
Before we see a brand, we often hear it. A few notes, a familiar rhythm, a borrowed song, and suddenly a feeling is...
Muhammad Ali KhanJune 16, 2026
The Corporate Orchestra: How Brands Revived Pakistani Music and Built Brand Equity
As Pakistan’s music scene collapsed under piracy and shifting media habits, brands stepped in to fill the vacuum. Their studios revived artists, reshaped...
Dr Hassaan AhmedJune 11, 2026
Compose. Connect. Convert: The Marketing Power of Pakistan’s Jingles
This article explores Pakistan’s jingles, their emotional impact, and how sound has shaped brand identity, tracing the golden era, examining what went wrong,...
Hira BajwaJune 9, 2026
From Radio Waves to Brand Waves
Those who grew up with RJs, cassettes, VJs, and cross-border MTV moments know that Pakistan’s music once carried an energy that felt impossible...
Tyrone TellisJune 5, 2026
The City’s Hidden Frequency
A journey through Karachi’s quiet musical revolution, where unconventional venues, raw expression, and community-led sessions revive a deeper way of hearing. To paraphrase...
Wishaal KhalidMay 14, 2026
Why We Hear with Our Hearts
Music moves us on multiple levels: emotionally, socially, and physiologically. Its power to trigger memories, evoke feelings, and create shared moments shows that...
Aamir Ali ShahMay 6, 2026
The OST Effect: How TV Dramas Turn Songs into National Anthems
A Pakistani TV drama is not complete without its OST. What began as background music has evolved into a cultural phenomenon. Turning title...
Huzaifa GabaApril 27, 2026
Seeti, Sound, and Spectacle: The Business of Emotion Behind PSL Anthems
PSL anthems are not just songs; they are nationwide events. Seeti, Sound, and Spectacle breaks down how music, stars, and emotion collide to...
Mishal ZarrarApril 23, 2026
The Coke Studio Playbook, Lessons in Culture, Creativity & Fearlessness
Coke isn’t just a brand anymore; it has created a universe. And inside Coke Studio’s universe, every note, lyric, and frame is a...
Sakina RizviApril 21, 2026
Pakistan’s New Music Economy, When Sound Became Strategy
Music in Pakistan has always meant more than entertainment. Today, it drives culture, careers, and commerce alike. This issue, Perfect Pitch: Music Meets...
Afifa ManiarApril 17, 2026
The Day the Music Stopped
The rise and fall of Pakistan’s music channels mirrors a story far bigger than shifting playlists. From cassette-lined underground markets to 24/7 VJ-led...
Dr Khwaja Ali ShahidApril 16, 2026
Cover Story: AI – The New Creative Partner
AI is quietly changing how Pakistan dreams, designs, and tells its stories. From buzzing ad rooms to late-night art studios, people and machines...
Afifa ManiarMarch 26, 2026
