Battling To Enter The Eyeball Or Heart?
A young population like that of Pakistan can be associated with the highest levels of energy and passion, which are best reflected in its interest and participation in sports. Undoubtedly, cricket is the most...
When Communication Collides with Technology
Synergyzer: Tell us about your role centered on Communications, PR, media, etc.
Aisha Sarwari: At Coca-cola, we call it the PACS team, which stands for Public Affairs, Communications, and Sustainability. All of these areas have...
Here comes the ‘Bling’
Nadia Hussain – model, beauty consultant, aesthetician and entrepreneur – has lately been aggressively marketing her cosmetic brand ‘Bling’, on morning shows, social media and her masterclasses. Although she launched the brand in 2019,...
A Sleeping Giant: Pakistan’s Sports Goods Industry
Globally, Pakistan is known for a few things: music, food, hospitality, cricket, and sports goods. The South Asian country is not a sports powerhouse anymore as it used to be. Until the early 90s,...
Mobilink Microfinance Bank turns 10
ANUSHA ZAHID: How has Mobilink Microfinance Bank Limited (MMBL) evolved over the past 10 years?
GHAZANFAR AZZAM: The microfinance sector has witnessed phenomenal growth in the past few years, primarily because a major proportion of...
Q&A: Ammara Tariq, CCO and Co-Founder – CYKIQ, Discusses Growth of the Startup and...
What made you start CYKIQ?
CYKIQ was launched by four NUST students who wanted to disrupt the transport system at NUST. The idea was born when we realized that walking from our hostel to the...
HBLPSL – Enabling Dreams Through Branding
Synergyzer: HBL has been involved in various sports sponsorships. Can you elaborate on the company's philosophy behind choosing sports as a platform for branding and engagement?
Ali Habib: Many big corporate entities and brands are...
A Glowing Disgrace: Golden Pearl and its Tone Deaf Ad
Recently, Golden Pearl White Beauty Cream's ad has become the talk of the town, and clearly not for the right reasons.
It's 2024, and yet, here we are again, subjected to yet another beauty ad...
Diving Deep Into TV Ratings with Salman Danish Naseer, Director Medialogic
Salman Danish Naseer, Director – Medialogic, gives a detailed analysis to Synergyzer about the television viewership ratings business in Pakistan and what the future holds.
Synergyzer: Your name has been synonymous with Medialogic — the...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
