Uplifting Pakistan’s National Brand Through Tourism
When we hear the name of any person, thing, or brand, certain emotions rush through us about that particular character. These emotions drive the decision of liking and disliking, which can impact the overall...
Kreate Your Mark with Khaadi
Khaadi, Pakistani’s renowned fashion and lifestyle brand, recently launched their initiative titled ‘Kreate Your Mark’ – aimed at empowering women entrepreneurs - at their Experience Hub at Dolmen Mall, Clifton, Karachi. According to the...
Why Pakistani Marketers Fail to Crack the Gen Z Code?
Generation Z is rapidly becoming a significant market segment globally, and Pakistan is no exception. However, many brands and marketers struggle to connect effectively with this unique and complex demographic. It looks like the...
Funneling the Future
The marketing funnel has been a fundamental tool for marketers, representing the buying journey of the target audience. Enter digital marketing, and the same funnel became one of the main strategic tools to incorporate...
The startup symphony… or otherwise
Running any business is no easy task, running a business while constantly raising money from external investors is a completely different level of complexity. Welcome to the world of startups, where pretty much all...
50 Years Solid – Amreli Steels
Amreli Steels, earlier this year, celebrated fifty years in business with their campaign 50-years-SOLID, to establish the fact that the brand has been a part of people’s lives for the last 50 years and...
Memorable Ads: Appreciating Lego’s “Build the Future” Ad Campaign
Ogilvy Bangkok launched Lego's "Build the Future" print ad campaign in 2017, and the campaign's outstanding visuals and uplifting message won over hearts. The campaign aimed to highlight Lego's involvement in encouraging youngsters to...
Daraz Pavilion – Your Front Seat to the Cricket Craze
Synergyzer: Can you provide insights into the inception of Daraz Live streaming for cricket tournaments? What motivated Daraz to venture into live streaming in the context of cricket?
Ammar Hassan: As a means of...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
