Nostalgia Reigns as Oppo Brings Ranbir Kapoor and Konkona Sen Back as ‘Sid’ and...
Wake Up Sid is one of the most loved movies of its time, and people clearly remember Sid and Ayesha and their electrifying chemistry to this day. Now, Oppo India has brought Ranbir Kapoor...
Reinventing Healthcare in Pakistan
Access to healthcare is a basic human right; however, in Pakistan, it has had a history of challenges. Being a low-income country, it has a poor healthcare infrastructure, a shortage of healthcare professionals and...
When Brands Promote Tourism While Marketing Their Products
We were just into the third day of our Honeymoon in Malaysia, going into the Batu caves in Kuala Lumpur all the way up some 250 plus steps to the famous Hindu temple within...
CEO – KFC Pakistan On The Role Of Creative Agencies In Brand Building
Raza Pirbhai, CEO- KFC talks about the role creative agencies play in brand building keeping cultural implications at the center.
Synergyzer: Congratulations on launching such a game-changing corporate campaign for KFC.
Raza Pirbhai: I would say...
Jazz Wins Pakistan’s Fastest Mobile Network Speedtest Award from Ookla
Islamabad, September 2018: The Speedtest® award from Ookla® goes to Jazz, Pakistan’s leading digital communications company. Ookla, an independent global leader in internet testing analyzed tests from a large sample of genuine mobile users...
Dearth of Brand Engagement; Curious Case of Pakistan Snooker
If anyone asks you a question today, 'What sport do you like the best,' or 'Whose your favourite sports person,' you would probably take a name that you kept witnessing through advertisements, brand hoardings,...
Q&A: Bilal Ahmedani, Interior Design Consultant – Arc N Arts, on Promoting Art and...
What is Arc N Arts all about?
Arc N Arts is an interior design and decoration hub that collaborates with new talent in the industry to bring innovative and exciting design concepts to the market....
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
