Driving Innovation towards Digital Banking – Khurram Mumtaz
Khurram Mumtaz, Head Digital and Data Analytics, Standard Chartered Bank Pakistan talks about innovation based growth and how is the bank ensuring customer conversion towards digital banking.
Synergyzer: Since the past few years, SC seems...
Tapal’s Thoughtful Ad is Superior Than ‘Paisa-Phenk’ Ads
Tapal has come a long way. From the portrayal of ‘Star plus inspired obedient Bahus’ in its previous ads, Tapal has ingenuously tried to challenge the existing familial equation in its new campaign. Better...
LAB TEST – Sultan Banaspati & Cooking Oil
MUHAMMAD ASAD KHAN
Associate Creative Manager,
Synergy Dentsu
Ever thought one day your 5-year son won’t need your warm lap anymore? The lullabies will become boring, and your public displays of affection would probably irritate him as...
Dearth of Brand Engagement; Curious Case of Pakistan Snooker
If anyone asks you a question today, 'What sport do you like the best,' or 'Whose your favourite sports person,' you would probably take a name that you kept witnessing through advertisements, brand hoardings,...
KFC PAKISTAN: THE FRIED CHICKEN TURNS AROUND
A candid tête-à-tête with KFC Pakistan’s CEO, Raza Pirbhai, about creating a vibrant and sustainable work culture at KFC Pakistan.
Synergzer: We usually see people from marketing or finance eventually heading organizations. Coming from a...
Top 5 AI and Brand Collaborations We Loved
2023 was the year of change and innovation in the world of marketing and advertising. AI took over quickly, and before we could comprehend what had happened, it had swiftly made its way into...
Ad Review – Shan Foods Wins Hearts Yet Again
Shan Foods is known to have great messaging with remarkable insights and bang-on execution; this time, it is no different. Shan came out with a new campaign called "Seekho Shan Se," the main insight...
Uplifting Pakistan’s National Brand Through Tourism
When we hear the name of any person, thing, or brand, certain emotions rush through us about that particular character. These emotions drive the decision of liking and disliking, which can impact the overall...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
