Travel Has Timed
I was driving past a community park near my house on my way back home from work. On the crooked walking track were a bunch of people in their colourful tracksuits, running for their...
Battling To Enter The Eyeball Or Heart?
A young population like that of Pakistan can be associated with the highest levels of energy and passion, which are best reflected in its interest and participation in sports. Undoubtedly, cricket is the most...
Reshaping Cricket as A Brand for the Brands
Cricket today has reached a precarious state. With the constant inauguration of new leagues, we’re stuck in the conundrum of where cricket’s future lies; will we let go of international cricket and witness an...
Ad for Click Zeera Doesn’t Click Well with the Audience
Click Zeera, the renowned biscuit, loved by every dada, dadi, nana, & nani, has tried to make a comeback, but this time with Gen-Z (since the old generation of lovers is gone). Click knew...
Shell Celebrates 75 Years of Powering Progress in Pakistan
Shell Pakistan celebrated Pakistan’s seventy-fifth anniversary, this November, with a grand ceremony, attended by their partners, industry leaders, business professionals, entrepreneurs, and academia. It was also the occasion when the company announced the winners...
Mercedes-Benz Attaches Nostalgia To CLA Coupé Campaign
Mercedes-Benz latest ad for CLA Coupé is a short film that begins with a carefree teenager the stark opposite of what he becomes as he grew older. The man meets his teenage self raiding his...
Mobilink Microfinance Bank turns 10
ANUSHA ZAHID: How has Mobilink Microfinance Bank Limited (MMBL) evolved over the past 10 years?
GHAZANFAR AZZAM: The microfinance sector has witnessed phenomenal growth in the past few years, primarily because a major proportion of...
Brands Walk the Talk
After decades of excess, big brands and little brands alike are now trying to undo the damage caused by irresponsible decisions. From the fringes of English and other languages, words that were so rare...
Brand Identity: Why Companies Change Their Iconic Logos
In the dynamic world of branding and marketing, companies often find themselves faced with the decision to change their iconic logos. These visual representations of a brand's identity hold immense power and influence over...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Faster Toll Payments, Smoother Journeys: Zindigi Partners with One Network for...
Commuters with M-Tags can now enjoy hassle-free journeys through toll plazas without stopping, reducing congestion and wait times, by simply topping up their M-Tag...
