Building the PSX Brand
SYNERGYZER: You started your career with advertising. Could you tell us how you got involved in the marketing of financial products, as well as a little about the organizations you worked for during your...
Jingles Ruled? Well Not Anymore…
“Sab Se Aagay, Sab Se Ooper…”
This is what comes mind when someone asks me about a jingle-based ad that I remember. But why? Why does this specific ad have a separate fan base? Why...
Mercedes-Benz Attaches Nostalgia To CLA Coupé Campaign
Mercedes-Benz latest ad for CLA Coupé is a short film that begins with a carefree teenager the stark opposite of what he becomes as he grew older. The man meets his teenage self raiding his...
Aqsa Aqeel – Achieving the Unimaginable
Synergyzer got a chance to speak to Aqsa Aqeel, Manager Food Safety & Quality - Foodpanda, about her experience at the FIFA World Cup 2022.
SYNERGYZER: Can you tell us about your background and how...
6 Ways How Brands Are Fighting COVID-19
The global pandemic COVID-19, known to have begun from Wuhan,
China, continues to impact most of the world. Since the disease is confirmed to
spread through physical interaction, the best way to limit it is by...
The startup symphony… or otherwise
Running any business is no easy task, running a business while constantly raising money from external investors is a completely different level of complexity. Welcome to the world of startups, where pretty much all...
Spotify Celebrates ‘Your Year in Music’ with Wrapped 2022
Music has played an integral role in cultures and societies as a means to convey emotions, tell stories, and also as a source of entertainment and relaxation. People of all ages and backgrounds enjoy...
When Communication Collides with Technology
Synergyzer: Tell us about your role centered on Communications, PR, media, etc.
Aisha Sarwari: At Coca-cola, we call it the PACS team, which stands for Public Affairs, Communications, and Sustainability. All of these areas have...
Sapphire – Towards a Sustainable Future ‘Little by Little’
SYNERGYZER: How would you describe sustainable fashion?
JAMES APARICIO: Fashion is a form of self-expression, and our choices reflect who we are or aim to be. For Sapphire, sustainable fashion represents products, manufacturing processes,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Faster Toll Payments, Smoother Journeys: Zindigi Partners with One Network for...
Commuters with M-Tags can now enjoy hassle-free journeys through toll plazas without stopping, reducing congestion and wait times, by simply topping up their M-Tag...
