Why Pakistani Marketers Fail to Crack the Gen Z Code?
Generation Z is rapidly becoming a significant market segment globally, and Pakistan is no exception. However, many brands and marketers struggle to connect effectively with this unique and complex demographic. It looks like the...
Mobilink Microfinance Bank turns 10
ANUSHA ZAHID: How has Mobilink Microfinance Bank Limited (MMBL) evolved over the past 10 years?
GHAZANFAR AZZAM: The microfinance sector has witnessed phenomenal growth in the past few years, primarily because a major proportion of...
A Sleeping Giant: Pakistan’s Sports Goods Industry
Globally, Pakistan is known for a few things: music, food, hospitality, cricket, and sports goods. The South Asian country is not a sports powerhouse anymore as it used to be. Until the early 90s,...
Diving Deep Into TV Ratings with Salman Danish Naseer, Director Medialogic
Salman Danish Naseer, Director – Medialogic, gives a detailed analysis to Synergyzer about the television viewership ratings business in Pakistan and what the future holds.
Synergyzer: Your name has been synonymous with Medialogic — the...
Nostalgia Reigns as Oppo Brings Ranbir Kapoor and Konkona Sen Back as ‘Sid’ and...
Wake Up Sid is one of the most loved movies of its time, and people clearly remember Sid and Ayesha and their electrifying chemistry to this day. Now, Oppo India has brought Ranbir Kapoor...
Kreate Your Mark with Khaadi
Khaadi, Pakistani’s renowned fashion and lifestyle brand, recently launched their initiative titled ‘Kreate Your Mark’ – aimed at empowering women entrepreneurs - at their Experience Hub at Dolmen Mall, Clifton, Karachi. According to the...
Yum! Brands Appoints Sabir Sami As The Next CEO KFC Global
Yum! Brands has appointed Sabir Sami as the CEO KFC Global by making an official announcement yesterday. Succeeding Tony Lowings, Sami will be taking on the new role effective January 1st, 2022. Previously, Sami...
Reddit’s $60M High-Five with Google for AI Training
In a digital age where data is king and AI reigns supreme, Reddit has just tossed a hefty high-five to Google in a deal worth a cool $60 million annually. What's the scoop? Well,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
