Driving Innovation towards Digital Banking – Khurram Mumtaz
Khurram Mumtaz, Head Digital and Data Analytics, Standard Chartered Bank Pakistan talks about innovation based growth and how is the bank ensuring customer conversion towards digital banking.
Synergyzer: Since the past few years, SC seems...
Championing The Sports Ground
Throughout the history of sports, spectators have played an integral role. From the ancient spectacles of blood sports within the grand Colosseums to the contemporary fervour of fans filling football stadiums today or other...
CEO – KFC Pakistan On The Role Of Creative Agencies In Brand Building
Raza Pirbhai, CEO- KFC talks about the role creative agencies play in brand building keeping cultural implications at the center.
Synergyzer: Congratulations on launching such a game-changing corporate campaign for KFC.
Raza Pirbhai: I would say...
Daraz Pavilion – Your Front Seat to the Cricket Craze
Synergyzer: Can you provide insights into the inception of Daraz Live streaming for cricket tournaments? What motivated Daraz to venture into live streaming in the context of cricket?
Ammar Hassan: As a means of...
021 Disrupt by Nest I/O: Trailblazing Innovation In Pakistan
021Disrupt, Nest i/o’s flagship conference on entrepreneurship and innovation, focuses on showcasing the Pakistani startup ecosystem to local and international guests including investors, mentors, founders, professionals.
To be held on November 10th and 11th, 2018...
Building the PSX Brand
SYNERGYZER: You started your career with advertising. Could you tell us how you got involved in the marketing of financial products, as well as a little about the organizations you worked for during your...
Unforgettable Ad Campaigns that Created a Global Impact
Advertising campaigns have the power to captivate audiences, evoke emotions, and leave a lasting impression on viewers. Throughout history, several iconic ad campaigns from around the world have achieved remarkable success in terms of...
Procuring Creative Services from Abroad, Justified or Not?
Advertising has been a continuously thriving industry in Pakistan. The demand for advertisements is increasing every day and the industry is functioning at full potential. However, where advertising has grown by leaps and bounds,...
Q&A: Safee Shah, GM & CEO – Uber Pakistan, Talks About The Changing Pakistani...
Uber uses a shared economy model in other countries it operates in. How has this panned out in Pakistan till now? Have people adopted the shared economy mindset?
Sharing economy is a broad term used...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
