Fox’s The Passage: Vampire, Sun, Fiery Blaze – Off Goes The Poster
Fox's new supernatural show, The Passage, is about the infamous vampires. With the most common myth that sunlight is the undoing of vampires, the...
Creepy (Red) Balloon – IT: Out From the Trailer and Into Instagram
Box Office success IT released the trailer for its Chapter 2 on 9th May 2019.
The trailer follows the character of Jessica Chastain visiting her...
Bake Parlor: Marketing Via Engaging The Audience
Bake parlor, a common household name, has managed to maintain its position in Pakistan food industry for decades. Brand reputation, brand heritage, premium quality...
SANA SAFINAZ – A RACIAL CONTROVERSY
In Pakistan, there are two things that we can be absolutely certain about as another summer season begins; the extreme heat and new lawn...
HUAWEI MATE 10 – THE ARTIFICIALLY INTELLIGENT SMARTPHONE
As originally published in Synergyzer Annual 2018
Nowadays, people are really tech savvy. They’re abreast with all the latest tech developments and lookout for the...
Kashmir Cooking Oil and Banaspati Serving Amir Khusro’s #UrduPoeatry with Jalebi
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
Let’s start off with asking two questions from ourselves.
A) Do I...
PSL: Reviewing PSL Logos
A host of campaigns are created for the different brands present in the market, yet very few leave their mark on the masses with...
CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns...
JLI Goes Digital: The Jubilee Health Application
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
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Emerging trends and advancements in technology have revolutionized and transformed the insurance...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
