Broadcast Media vs Digital Media, Muhammad Ali Analyzes Pakistan ADEX 2019
The IMF Review of February 2020 states that the economy of Pakistan is on the path of gradual recovery. The current government has taken corrective measures to strengthen the economy and it has had...
Convergence of Social Media with E-Commerce and Beyond
SOCIAL COMMERCE (defined): Social commerce is a subset of electronic commerce activities that involve social media and online media platforms that support social interaction, and user contributions to assist online buying and selling of...
Most Popular YouTube Ads in Pakistan: January to June 2018
This week YouTube released its YouTube Ad Leaderboard in Pakistan: January to June 2018. This list is a reflection of the creative canvas that YouTube has provided these brands.
According to Farhan Qureshi, Regional Head...
GOOGLE YEAR IN SEARCH 2017
Google looks back at 2017 through searches, providing a unique perspective on the year's major events, top newsmakers and hottest trends.
HOW ARE THE TRENDING LISTS POPULATED?
Lists are based on search terms that had a...
Amazon Ranks First in The 100 Most Valuable Global Brands
With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019 BrandZTM Top 100 Most Valuable Global Brands ranking released for the year by WPP...
Most Popular YouTube Ads and Trends for Pakistan in 2018
As originally published in Synergyzer Annual 2019
Google’s list of 2018’s most popular YouTube ads in Pakistan represents the top 10 ads and branded content people chose to watch on YouTube through a combination of...
Creating a Safer Digital Society
Pakistan has its fair share of struggles when it comes to shifting towards digital platforms. The gap between education and the practical world, lack of exposure, and disconcerting economic conditions are some of the...
And We Are Live!
Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we had to wait for our favorite shows to air? (cartoons,...
Picture Perfect Travel – The Emotion Behind the Frame
Captivating travel photography serves as an indispensable guide for individuals seeking explorative and transformative journeys. It offers a visual narrative that not only captivates the mind with tales of the past but also inspires...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
