HBLPSL – Enabling Dreams Through Branding
Synergyzer: HBL has been involved in various sports sponsorships. Can you elaborate on the company's philosophy behind choosing sports as a platform for branding and engagement?
Ali Habib: Many big corporate entities and brands are...
Emerging Asia Cup 2023 – A Surprising Prelude to the Ultimate Showdown
The cricket calendar for 2023 is already filled with anticipation as the ODI World Cup and Asia Cup are set to be the standout events of the year, featuring one of the biggest rivalries...
Battling To Enter The Eyeball Or Heart?
A young population like that of Pakistan can be associated with the highest levels of energy and passion, which are best reflected in its interest and participation in sports. Undoubtedly, cricket is the most...
The Complex World of Sports Sponsorships in Pakistan
It was not all rosy when Shafi first stepped onto the track for his first sprint back in 2018 as he was training for obstacle racing. The struggle for fitness and the battle to...
Exploring the Wackiest Sports, the World Has to Offer!
Ah, the world of sports – a realm where adrenaline, competition, and a healthy dose of camaraderie collide to create moments of triumph and awe. From the majesty of the Olympics to the intensity...
Pakistan Cricket: From Anthems to Triumphs
If there's one thing Pakistanis are arguably more passionate about than their chai, it's got to be cricket. And you know what's been the background score to our cricketing rollercoaster? No, not just the...
Championing The Sports Ground
Throughout the history of sports, spectators have played an integral role. From the ancient spectacles of blood sports within the grand Colosseums to the contemporary fervour of fans filling football stadiums today or other...
Breaking Barriers: Developing Gender Parity in Sports Marketing
In the past few years, the realm of sports marketing has undergone a profound transformation, moving beyond traditional and cultural boundaries to embrace a more equitable and inclusive approach. One of the critical dimensions...
Beyond Muscles – Sohail Anwar’s Mission for a Healthier Pakistan
Synergyzer: Congratulations on being elected as the Vice President of the South Asian Bodybuilding Association! How does it feel to hold such a prestigious position, and what are your plans for promoting bodybuilding in...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Faster Toll Payments, Smoother Journeys: Zindigi Partners with One Network for...
Commuters with M-Tags can now enjoy hassle-free journeys through toll plazas without stopping, reducing congestion and wait times, by simply topping up their M-Tag...
