HBLPSL – Enabling Dreams Through Branding
Synergyzer: HBL has been involved in various sports sponsorships. Can you elaborate on the company's philosophy behind choosing sports as a platform for branding and engagement?
Ali Habib: Many big corporate entities and brands are...
Cash In Pixels – How Pakistani Youth Turn eSports into Income
In recent years, global interest in esports has surged exponentially, and Pakistanis are following suit by all means and measures. A rising number of young individuals are participating in the e-gaming trend; some have...
Pakistan Cricket: From Anthems to Triumphs
If there's one thing Pakistanis are arguably more passionate about than their chai, it's got to be cricket. And you know what's been the background score to our cricketing rollercoaster? No, not just the...
Cricket and Pakistan’s People, Identity, and Political Landscape
Cricket is seen as a shared cultural manifestation of the society. The sport is not merely a form of entertainment. It encompasses discussions on politics, social (dis)order, cultural norms, class distinctions, and religion –...
A Sleeping Giant: Pakistan’s Sports Goods Industry
Globally, Pakistan is known for a few things: music, food, hospitality, cricket, and sports goods. The South Asian country is not a sports powerhouse anymore as it used to be. Until the early 90s,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
