Dearth of Brand Engagement; Curious Case of Pakistan Snooker
If anyone asks you a question today, 'What sport do you like the best,' or 'Whose your favourite sports person,' you would probably take a name that you kept witnessing through advertisements, brand hoardings,...
Reshaping Cricket as A Brand for the Brands
Cricket today has reached a precarious state. With the constant inauguration of new leagues, we’re stuck in the conundrum of where cricket’s future lies; will we let go of international cricket and witness an...
Pakistan Sports – When We Were Kings!
In Pakistan, if you are not into Sports, you are labelled as a social outcast since Sports is important to everyone in the country. There was a time when not winning was a headline...
Beyond Muscles – Sohail Anwar’s Mission for a Healthier Pakistan
Synergyzer: Congratulations on being elected as the Vice President of the South Asian Bodybuilding Association! How does it feel to hold such a prestigious position, and what are your plans for promoting bodybuilding in...
Emerging Asia Cup 2023 – A Surprising Prelude to the Ultimate Showdown
The cricket calendar for 2023 is already filled with anticipation as the ODI World Cup and Asia Cup are set to be the standout events of the year, featuring one of the biggest rivalries...
1992 Cricket World Cup: A Trip Down Memory Lane with Iqbal Munir
Picture sitting down with Iqbal Munir, a sports photography maestro, for an engaging chat that's not just an interview but a journey through time. We delve into his photography journey, from the past to...
Breaking Barriers: Developing Gender Parity in Sports Marketing
In the past few years, the realm of sports marketing has undergone a profound transformation, moving beyond traditional and cultural boundaries to embrace a more equitable and inclusive approach. One of the critical dimensions...
The Complex World of Sports Sponsorships in Pakistan
It was not all rosy when Shafi first stepped onto the track for his first sprint back in 2018 as he was training for obstacle racing. The struggle for fitness and the battle to...
HBLPSL – Enabling Dreams Through Branding
Synergyzer: HBL has been involved in various sports sponsorships. Can you elaborate on the company's philosophy behind choosing sports as a platform for branding and engagement?
Ali Habib: Many big corporate entities and brands are...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Faster Toll Payments, Smoother Journeys: Zindigi Partners with One Network for...
Commuters with M-Tags can now enjoy hassle-free journeys through toll plazas without stopping, reducing congestion and wait times, by simply topping up their M-Tag...
