Trends

The world has witnessed a lot of changes lately – as if the digital era and the fact that 90% of all data in the world has been produced in the last two years...

Living in the digital age, the power of information is exceptional. Yet, this scale of hyper-connectivity has also given rise to complex phenomena including distorted information which is distributed at an unprecedented scale, especially...

As originally published in Synergyzer Annual 2019   "Marketers should highlight Pakistan's success stories globally." -Syed Fakhar Ahmed, Chief Marketing and Communication Officer, KE   With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and is...

PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns holistically with special emphasis on effectiveness or results of marketing...

By perception, all things traditional are deemed as old fashioned and all innovations are assumed as contemporary. Archetype brands, which celebrate the way we live, are therefore mostly positioned as traditional. According to Carol...

By Ovais Ilyas As originally published in Synergyzer Issue 2 – 2016 Pakistan Super League was a dream come true for Pakistan Cricket and its fans alike; both foreign and Pakistani players competing in the PSL...

By Faisal Khan Have you noticed that, they – the consumers – are no longer paying attention and neither are they interested in what we – marketers – are talking about? It seems as if...

Maria Mahesar Cinema, often considered by experts as a tool that can either make or break the perception of the country of the movie’s originates from, is currently in the process of continuous evolution in...

A generation with a short attention span, but a nuanced worldview; swift thinkers and movers, they are avid followers of Ariana Grande’s “Thank You, Next” philosophy. We are talking about the diverse digital natives with...