Trends

By perception, all things traditional are deemed as old fashioned and all innovations are assumed as contemporary. Archetype brands, which celebrate the way we live, are therefore mostly positioned as traditional. According to Carol...

As originally published in Synergyzer Issue 1 – 2014 Rapid urbanization; with 37% of Pakistan’s inhabitants dwelling in cities since 2010 as listed in the United Nations World Urbanization Prospects, has diversified our cityscapes in...

Maria Mahesar Cinema, often considered by experts as a tool that can either make or break the perception of the country of the movie’s originates from, is currently in the process of continuous evolution in...

As originally published in Synergyzer Annual 2019   "Marketers should highlight Pakistan's success stories globally." -Syed Fakhar Ahmed, Chief Marketing and Communication Officer, KE   With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and is...

The dynamic Farhad Karamally tells Synergyzer the insights of branding a nation in his natural and simple style. Synergyzer: Let’s begin with the most important question. What, in your opinion, are the mechanics for branding any...

By Abdul Aleem Sheikh In today’s age when consumers have everything literally at their fingertips, advertisers are busy devising new ways to interact to sell something they probably won’t need otherwise. Technological advances have changed...

Living in the digital age, the power of information is exceptional. Yet, this scale of hyper-connectivity has also given rise to complex phenomena including distorted information which is distributed at an unprecedented scale, especially...

As originally published in Synergyzer Annual – 2014 Nation branding involves managing the reputation and image of any nation. Starting from simple efforts at attracting tourism, the scope of nation branding has gone much further...

Technology is constantly evolving. New advancements emerge Every few years, changing how we live and work. From the advent of the internet to the rise of smartphones, each new development has brought with it...