Hey, Iu2019m Mark Den. Dreamer
& Designer
Creating fluid experiences and striking visuals. A freelancer during the day, a creative thinker, and an aspiring innovator at night.
The Trust Tale – The End Of Empty Promises
In a nation where scepticism runs deep, and word-of-mouth spreads faster than any media, Pakistani brands face a reality: credibility isn’t something you...
Hadiqa RiazOctober 6, 2026
Who Really Runs Pakistan’s Roads? Cars, Power, and the Business of Social Currency
From the humble “Foxy” to the dominance of the SUV, cars in Pakistan have always been more than mere transport; they are moving...
Dr Hassaan AhmedOctober 2, 2026
End The Dishcrimination With Vim
The Lab Test takes a closer look at an advertisement in every issue, with industry experts sharing their views on the idea, execution...
SynergyzerOctober 1, 2026
PAA Elects New Central Executive Committee for 2026–2028
The Pakistan Advertising Association (PAA) announced the results of its 2026 elections at its 11th Annual General Meeting and named a new 14-member...
WebdeskOctober 1, 2026
What Drives Pakistan’s Desire, Status, or Survival?
In Pakistan, every vehicle carries a story, not just passengers. What looks like congestion is actually a daily negotiation between desire, status, and...
Afifa ManiarSeptember 29, 2026
Are EVs a Climate Solution or an Elite toy?
On the streets of Karachi, the silent hum of an Audi e-tron is the sound of a very modern middle finger to the...
Ayesha AnjumSeptember 25, 2026
From Grease Pits to Netflix: How Formula 1 Conquered Global Pop Culture
From elite engineering spectacle to binge-worthy drama, Formula 1 has redefined itself as culture, commerce, and content, where speed meets storytelling, and the...
Aimen HasanSeptember 24, 2026
The Unwritten Rules Of Pakistan
If the question is what traffic law looks like in Pakistan, quoting rules or discussing right-of-way hardly explains it, because on most roads,...
Yousuf YaseenSeptember 22, 2026
Five Books You Thought You Knew
You have seen them on shelves, in reels, and in every self-help roundup since forever.But these five titles are not just motivational relics,...
Afifa ManiarSeptember 22, 2026
Badar Ikram From Karachi Floors To Global Screens
In Pakistan’s media landscape, very few names carry the weight, history, and creative muscle of Badar Ikram. For over two decades, he has...
Manahil KapadiaSeptember 18, 2026
Google DeepMind’s AlphaGenome Atlas Powers a Comprehensive Map of the Human Epigenome and Genetic Regulation
Google DeepMind has unveiled AlphaGenome Atlas, a groundbreaking artificial intelligence platform designed to decode the non-coding genome and map regulatory biology across human...
WebdeskSeptember 15, 2026
Familiar Enough To Adopt, Different Enough To Win
Most market winners do not invent new categories or copy old ones, they reframe existing ones, making familiar products feel fresh, meaningful, and...
Khalid NaseemSeptember 11, 2026
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