As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be more enlightened as you enter 2020.
- Truth in Numbers: 1+1 is not 3!
A Senior Representative of M2 Pakistan – a specialized media audit firm, gave his valuable insights on the importance of specialized media audit for growth in the ad industry.
- Creepy Red Balloon – IT
The out-of-the-box marketing promotion that the movie, IT, had centered around Instagram caught our eye.
- The Rise of the Digital Sun
The Digital Sun that is rising all over has had its impact on Pakistani advertising as well. Give the article a read and know the nuances of the rising phenomenon.
- Media Consumption Patterns in Pakistan
Detailed research of the media consumption patterns in Pakistan was conducted by research agencies and published in our print issue.
- Samsung vs Apple | eBay vs Amazon: AdTrolling or Competitive Advertising?
We documented the famous brand banters that the audience loved, from tech brands to food brands.
- A Teeli That’s Stirring Up A Storm
Teeli, literally a matchstick, is a digital content production firm that entered the digital space not long ago but has been regarded highly for its content all over Pakistan.
- The Enigma Called Influencer Marketing
A Public Relations and marketing communications professional shares the nuances of Influencer Marketing
Do Not Read…If You Have No Courage & Still In The Media
A senior industry expert shared his anger towards what he regarded as reasons for the problems the media industry faced from late 2018 onwards.