Vatika’s Message: Be Effective, Less is More

When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus...

Synergyzer: Documenting the Year 2019 for our Print and Digital

As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be...

Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...

Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used...

Q&A: Athar Qazi, CEO KTN – talks about the dilemma of regional media in...

As originally published in Synergyzer Issue 2, 2019   Athar Qazi, CEO-KTN     Synergyzer: What have the defining factors been for the electronic media industry, particularly TV channels,...

From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content

As originally published in Synergyzer Issue 2 – 2019 Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses...

Q&A: CEO – Hum Network, Duraid Qureshi on PTV becoming redundant

As originally published in Synergyzer Annual 2019 Duraid Qureshi, CEO - Hum Network, and Secretary General, PBA on PTV becoming redundant in today's age, along...

Q&A: CEO – Dawn News, Shakeel Masud on Flight of Capital & Government’s Inability

As originally published in Synergyzer Annual 2019 Shakeel Masud, CEO - Dawn News & Chairman PBA, highlights how the media industry is under pressure due...

Q&A: CEO – Hot FM 105, Syed Zulfiqar Ali Shah on the Declining Radio...

As originally published in Synergyzer Annual 2019 Synergyzer: In your opinion, how have the past couple of years been for the radio industry? Syed Zulfiqar Ali...

Q&A: News Channel Heads on PEMRA Restrictions & Cutting Down on Sensational Content

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' Synergyzer takes opinions from news channel heads about PEMRA’s restriction on Indian content,...

Editor-in-Chief, Ahmed Kapadia on The Great Rate Race

As originally published in Synergyzer Annual 2019 There’s a free market and then there’s a Pakistani version of the free market. The latter is a...