Hameed Haroon – CEO Dawn, Discusses Challenges of Advertising in Pakistan
Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced by our advertising and media industry.
As originally...
Vatika’s Message: Be Effective, Less is More
When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus...
Synergyzer: Documenting the Year 2019 for our Print and Digital
As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be...
Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...
Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used...
Q&A: Athar Qazi, CEO KTN – talks about the dilemma of regional media in...
As originally published in Synergyzer Issue 2, 2019
Athar Qazi, CEO-KTN
Synergyzer: What have the defining factors been for the electronic media industry, particularly TV channels,...
From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content
As originally published in Synergyzer Issue 2 – 2019
Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses...
Q&A: CEO – Hum Network, Duraid Qureshi on PTV becoming redundant
As originally published in Synergyzer Annual 2019
Duraid Qureshi, CEO - Hum Network, and Secretary General, PBA on PTV becoming redundant in today's age, along...
Q&A: CEO – Dawn News, Shakeel Masud on Flight of Capital & Government’s Inability
As originally published in Synergyzer Annual 2019
Shakeel Masud, CEO - Dawn News & Chairman PBA, highlights how the media industry is under pressure due...
Q&A: CEO – Hot FM 105, Syed Zulfiqar Ali Shah on the Declining Radio...
As originally published in Synergyzer Annual 2019
Synergyzer: In your opinion, how have the past couple of years been for the radio industry?
Syed Zulfiqar Ali...
Editor-in-Chief, Ahmed Kapadia on The Great Rate Race
As originally published in Synergyzer Annual 2019
There’s a free market and then there’s a Pakistani version of the free market. The latter is a...
