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Hameed Haroon – CEO Dawn, Discusses Challenges of Advertising in Pakistan

Hameed Haroon, Special Advisory Committee – AdAsia and CEO – Dawn, on solutions to the challenges faced by our advertising and media industry. As originally published in Synergyzer Annual 2020 Synergyzer: Can you please elaborate on...

Vatika’s Message: Be Effective, Less is More

When brands execute objective-driven marketing campaigns, more often than not it is associated with the use of high budgets. It is important to focus on impact. At times reach is misinterpreted as impact. Sure...

Synergyzer: Documenting the Year 2019 for our Print and Digital

As the year comes to an end for Synergyzer too, we decided to highlight some of the articles you should definitely read and be more enlightened as you enter 2020. Truth in Numbers: 1+1...

Ford Mustang Mach-E Revealed as the New Breed with Idris Elba and Social Media...

Ford is going electric through the new breed of automobiles, Mustang Mach-E. Not only is the product unique but the advertising technique being used this time is different from the usual flashy commercials. This...

Q&A: Athar Qazi, CEO KTN – talks about the dilemma of regional media in...

As originally published in Synergyzer Issue 2, 2019   Athar Qazi, CEO-KTN     Synergyzer: What have the defining factors been for the electronic media industry, particularly TV channels, in the past few years? Athar Kazi: Mainly, there are four...

From Traditional TV to Online Streaming Platforms: Giving Customers Control Over Content

As originally published in Synergyzer Issue 2 – 2019 Media Habits are evolving with the fast-changing developments in the digital world. As the world nucleuses around large and small screens with varying intensities of public...

Q&A: CEO – Hum Network, Duraid Qureshi on PTV becoming redundant

As originally published in Synergyzer Annual 2019 Duraid Qureshi, CEO - Hum Network, and Secretary General, PBA on PTV becoming redundant in today's age, along with highlighting persisting issues that broadcasters are facing from the...

Q&A: CEO – Dawn News, Shakeel Masud on Flight of Capital & Government’s Inability

As originally published in Synergyzer Annual 2019 Shakeel Masud, CEO - Dawn News & Chairman PBA, highlights how the media industry is under pressure due to to the government's inability to release payments in billions...

Q&A: CEO – Hot FM 105, Syed Zulfiqar Ali Shah on the Declining Radio...

As originally published in Synergyzer Annual 2019 Synergyzer: In your opinion, how have the past couple of years been for the radio industry? Syed Zulfiqar Ali Shah: During 2017 and ’18, our FM radio industry witnessed...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Marketers Flock to PSL Streaming Amid Data Transparency

Two years ago, reporters exposed surrogate advertising by betting websites during PSL's 7th and 8th seasons. Subsequent to a Ministry of Information and Broadcasting...

ROX – Vibe Hai