A Day at Cannes Lions ROAR Pakistan
As originally published in Synergyzer Issue 2 – 2019
"You can pronounce Cannes however you want. You can voice it as 'Kaan', 'Can', even 'Cans'. The only way you cannot pronounce it is 'can't'.
-Ali Rez,...
From the Lens of a Media GURU
Fouad Husain, Managing Director Mindshare Pakistan talks about innovative practices that are necessary for our media industry to grow.
Synergyzer: What growth potential do you see in the advertising pie for TV, Radio, Print, Outdoor and...
DO THE NUMBERS MAKE ANY SENSE?
Media Research has always been a matter under debate. What initially started as TV tracking with Adtrack in the late 80s has evolved into a plethora of information in the vastly expanded universe of...
Sarmad Ali, Chair Organizing Committee AdAsia Lahore 2019, on the Importance of AdAsia Returning...
As published in Synergyzer issue 4 volume 16
Sarmad Ali, Chair Organizing Commitee- AdAsia Lahore 2019 and Managing Director & President-Jang Media Group and Geo News, talks about the importance of AdAsia returning to Pakistan...
Media Industry Insider on Battling The Media Demons- Part 1
As originally published in Synergyzer Annual 2019
PART 1
THE BIG PICTURE: ENDING ABUSE OF TAXPAYER MONEY
The current Government came into power with the agenda of eliminating corruption. In line with the mandate of reducing corruption,...
WHAT CHAMPIONS ARE MADE OF?
Business and sport has a lot in common. The game of Cricket, particularly Test Cricket has a number of examples that can be applied to any business that wants to become a Champion in...
The Silicon Labyrinth
As originally published in Synergyzer Issue 3|2019
Fred Walti is the Founder & CEO of the Network for Global Innovation or NGIN, a global membership organization that includes incubators, technology parks, research institutes, universities and...
Ali Raza Merchant Shares Why Brand Managers And Account Managers Are Always in a...
The argument between a Brand Manager and an Account Manager of an advertising agency is as predictable as day and night. What has not changed in decades is that either party complains about the...
MARKETING ADVICE: TAKE A POSITION, NOT JUST A POSITIONING
Ever since the internet invaded our lives, we have seen a new normal evolving. Nowadays, instead of talking we chat, we broadcast our meals on social media before we eat them and our entertainment...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
