The Curious Case of Chai… Can Advertising Do Away With Habits Deep-Rooted in Our...
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
A sore point for tea marketing companies was always this: The youth did not drink tea the way their elders did. Even the...
The Enigma Called Influencer Marketing
As originally published in Synergyzer Issue 3|2019
What is Influencer Marketing?
Influencer marketing is an innovative form of marketing, which due to its accessible dynamics, has created a major buzz in the present day media,...
The Art of Brand Placement
As originally published in Synergyzer Issue 3 – 2014
Product placement is a USD 25 billion industry globally, according to the Marketing Tech Blog and is expected to grow by 9.2% in 2014. This strategy...
No education for the wicked
By Omair Faizullah
“Let’s intelligently design our future using the gift of foresight, something that never existed before brains - and for practical purposes, that means human brains - evolved. The ability to design is...
Is the Creative Director Role Headed for Extinction? CD’s and ECD‘s Give Insights
As originally published in Synergyzer Annual 2020
Leading creative professionals give their views about how the emergence of digital advertising will affect the conventional role of Creative Director (CD) and Executive Creative Director (ECD).
HIRA MOHIBULLAHExecutive...
CONFESSION OF A BRAND CUSTODIAN
…and so begins a tale of injustice, for I have lost an opportunity and my years.
After facing a great deal of damage and chaos, I stand confused, dejected and shattered, being witness to the...
ABRACADABRA – CPEC: A Challenge Worth Accepting?
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
For me, listening to our national anthem has always been overwhelming, having an idea of what it is trying to convey.
Tu nishan-e-azm-e-aali shan, Arẓ-e...
Content Integration: Needs Greater Attention From Marketers
Shoaib Qureshy
Brands and content continue to merge together with increasing pace these days. In the past few years, there have been very successful business and brand building content integration examples like Lux Style Awards,...
Visual Colonialism
By Omair Faizullah
Yes, it is in Urdu.
When you landed on this page, you immediately thought of two things.
1. Why is the title of this piece in Urdu?
2. Why is there an image of an...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
