Thought Leaders

money heist

Here’s Why Money Heist Is A Great Example Of Creative Activism

According to a US survey from April 2021, Netflix reigns the popularity chart for most binge-watched content streamed on-demand. While competitors like Amazon Prime, Disney+, Hulu, and HBO Max are gearing up to follow...
social media

The Impact of Social Media on Social Causes

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' This US presidential election was the most talked about topic on Facebook during 2016. Second was the on-going political developments in Brazil, third...
THE SHOW MUST GO ON - Filmmaking

The Reason Behind the Success of The Indian Film Industry

As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On' A Google search for ‘developments in filmmaking in India’ gives a vast range of search results including courses in filmmaking, articles...
bulls eye

The Bulls Eye Biography: The 15 Year Story

As originally published in Synergyzer Annual 2018 As I write the Bulls Eye story, I find it important to mention everything that made me get to where I am today, right from where I started....

First Contact: Innovation Taking Over?

The Global Innovation Index or GII (www.GlobalInnovationIndex.org) ranks Pakistan on 109 at a score of 24.10 out of 100. The GII analyses the innovation performance of 126 countries which represent 90.8% of the world’s...

Digital Media Is What Make Us Tick

By Syed M. Ayaz Over the last few decades, the frequency of accessing and sharing information has grown immensely. Today, the term Global Village undoubtedly refers to the impact of internet on the world and...

ABRACADABRA – CPEC: A Challenge Worth Accepting?

As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra' For me, listening to our national anthem has always been overwhelming, having an idea of what it is trying to convey. Tu nishan-e-azm-e-aali shan, Arẓ-e...
The Art of Brand Placement

The Art of Brand Placement

As originally published in Synergyzer Issue 3 – 2014 Product placement is a USD 25 billion industry globally, according to the Marketing Tech Blog and is expected to grow by 9.2% in 2014. This strategy...

Stream(ing)s of Gold

Amongst others, one major change that COVID-19 has brought about is that it increased the demand for on-demand content available on digital platforms; including streaming services and social media. This in turn, increased productions...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...

In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...

PSO | Women’s Day 2024