How Digital And Lifestyle Trends Are Shaping Marketing Trends In Pakistan
As originally published in Synergyzer Issue 1 – 2014
Rapid urbanization; with 37% of Pakistan’s inhabitants dwelling in cities since 2010 as listed in the United Nations World Urbanization Prospects, has diversified our cityscapes in...
OUTDOOR MEDIA INDUSTRY: Getting Creative With OOH Media
As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’
Till the 1st quarter of 2016, Karachi was home to around 30% of total out-of-home (OOH) conventional media across Pakistan. Although advertisers had...
MARKETING MATADORS – The Success Story of Bulls Eye DDB
It’s been 20 years and I have been asked to write on the milestone moment and share the underpinning reasons for the success of Bulls Eye; what’s in my mind, heart, and soul today,...
Ella Husain Writes About The Importance Of Reading For Copy Writers
It won’t surprise you to learn that Winston Churchill won the Nobel Prize. Here’s the TWIST: He won the prize not in the Peace category, as would be expected; he won it in Literature.
Stephen...
2023 – What lies ahead in Tech
Every day is a new day in the fast-moving world of technology, but a yearly summary helps focus on what the 30,000 feet view represents in general, across multiple spaces and how tech will...
The Art of Brand Placement
As originally published in Synergyzer Issue 3 – 2014
Product placement is a USD 25 billion industry globally, according to the Marketing Tech Blog and is expected to grow by 9.2% in 2014. This strategy...
REIGNITING ADVERTISING
Changing times change industries. The advertising industry is synonymous with creativity, teamwork, and innovation; however, the state of affairs is far from how it could have been.
The Gap That Exists
In a world of...
Gen Z: The Next Step for Advertising
A generation with a short attention span, but a nuanced worldview; swift thinkers and movers, they are avid followers of Ariana Grande’s “Thank You, Next” philosophy.
We are talking about the diverse digital natives with...
Actifying Generation Y – CSR Initiatives for Youth Development
As originally published in Synergyzer Issue 3 – 2016
Microsoft launched the YouthSpark initiative three years ago to enable computer science learning across the globe in partnership with governments, not-for-profit organizations, and businesses. As yet,...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
