Gen Z: The Next Step for Advertising
A generation with a short attention span, but a nuanced worldview; swift thinkers and movers, they are avid followers of Ariana Grande’s “Thank You, Next” philosophy.
We are talking about the diverse digital natives with...
Actifying Generation Y – CSR Initiatives for Youth Development
As originally published in Synergyzer Issue 3 – 2016
Microsoft launched the YouthSpark initiative three years ago to enable computer science learning across the globe in partnership with governments, not-for-profit organizations, and businesses. As yet,...
Highlights of AdAsia That Returned To Pakistan After Thirty Years
Recognized as one of the most prestigious conferences of the advertising world, AdAsia is organized every two years by the Asian Federation of Advertising Association (AFAA), ever since 1958. Since the past 60 years,...
Creative Director Sidra Salman Joins Ad Stars 2021 As A Juror
A true achiever knows no boundaries or gender. All it takes is perseverance, dedication, and a different perspective from the rest of the world. In an illustrious career, Synite Digital’s Creative Director, Sidra Salman...
Trailing With the Trailblazers – The Impact of Awards on Business Performance
Before 2011, the Cannes Lions International Festival of Creativity was known as the Cannes Lions International Advertising Festival. Owing to rapid developments in brand marketing and creative communications as well as continuous innovations in...
The Impact of Social Media on Social Causes
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
This US presidential election was the most talked about topic on Facebook during 2016. Second was the on-going political developments in Brazil, third...
A Better Tomorrow – Branding The Nation Internally
As originally published in Synergyzer Issue 4, 2017 – ‘A Better Tomorrow’
On the occasion of marking our independence this year, the Ministry of Information, Broadcasting and National Heritage (IB&NH), launched an official logo to...
Q&A: Digital Agency Heads talk about Pakistani Consumers & Producing Quality Content
As originally published in Synergyzer Issue 2 – Annual 2017 - 'Abracadabra'
Synergyzer takes opinions from Digital Agency heads about reaching out to Pakistani consumers through 3G, local publishers, and quality content.
First Contact: Innovation Taking Over?
The Global Innovation Index or GII (www.GlobalInnovationIndex.org) ranks Pakistan on 109 at a score of 24.10 out of 100. The GII analyses the innovation performance of 126 countries which represent 90.8% of the world’s...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
