Is Creative Selling An Abstract Process? Anusha Amjad Explores
Let’s talk money. Seems slightly unsettling, doesn’t it? Growing up, I had trouble putting art and money together, it felt wrong – that how could something so pure, so genuine, be corresponded with something...
Ella Husain Writes About The Importance Of Reading For Copy Writers
It won’t surprise you to learn that Winston Churchill won the Nobel Prize. Here’s the TWIST: He won the prize not in the Peace category, as would be expected; he won it in Literature.
Stephen...
You Can Do Magic: 12 Brand Archetypes & The Best One Yet
There’s an old song by The Americas and it goes something like this,
"You can do magic.
You can have anything that you desire,
Magic.
And you know you’re the one that can light my fire."
What is on...
Mentors Or The Lack Of It In The World Of Advertising
For as long as I can remember, a mentor has always been someone I have searched for. I can date this search back to the years in school when I would take literature simply...
Q&A: Senior Representative of M2 Pakistan – A Specialized Media Audit Firm on the...
In 2019, we spoke to a senior representative of M2 Pakistan – A Specialized Media Audit Firm, who highlighted the importance of check and balance through specialized audit for growth in the ad industry.
Fast...
To Pay Or Not To Pay – Dilemma In Advertising
More than a decade ago, I started off my career in one of the largest agencies in the world. Providing brand-building solutions rooted in actionable insights, the agency was, and still is, a global...
You Are What You Eat
We don’t just consume food. We consume media. And we consume copious amounts of it without thinking about the consequences. And yes, there are consequences. To quote Aldous Huxley, “One believes things because one...
Charting the Course of Technology
Systems Limited is one of the oldest and largest software houses in Pakistan. It currently employs more than 3000 people from Pakistan as well as globally in offices located in USA, UK and UAE...
Desi Advertisers
Life teaches us lessons no university will offer in the world. Only if you’re a good observer of life, you learn from it. Long before I joined advertising as a profession, I met some...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
