MARKETING MATADORS – The Success Story of Bulls Eye DDB
It’s been 20 years and I have been asked to write on the milestone moment and share the underpinning reasons for the success of Bulls Eye; what’s in my mind, heart, and soul today,...
And We Are Live!
Remember the time when social media did not exist and all we had was a television which broadcasted content at specific timings and we had to wait for our favorite shows to air? (cartoons,...
REIGNITING ADVERTISING
Changing times change industries. The advertising industry is synonymous with creativity, teamwork, and innovation; however, the state of affairs is far from how it could have been.
The Gap That Exists
In a world of...
Why are Agencies Failing Miserably at Retaining Talent?
You reap what you sow is a very mindful piece of advice. Planting a seed into the ground is not enough. You have to nurture it to help it grow into a beautiful tree....
CULTURE VULTURE — The Alchemy of Learning
In a world where there is peace amongst the many nations, where there is no poverty, where no one has to work, where there are no lies, where there are no people being enslaved,...
Enter the Smart Workers…
Have you ever wondered why are some birds kept in a cage? Well, that’s pretty simple, so they don’t fly away. But what exactly are we saying when we act upon this? We cage...
Management Thinking Needs a New Paradigm
The recent megafloods in Pakistan were yet another testimony that the ‘Climate Crisis’ is the biggest challenge of our time that is threatening the very existence of the human race on planet Earth. The...
Being Human
Ever since I entered advertising, I still hear the one fact about consumers that’s reiterated over and over again – that they are constantly evolving. They have evolved to become smart and see through...
Attracting and Retaining Customers in 2023
Attracting and retaining customers is an essential part of running a successful business. In 2023, the landscape of customer acquisition and retention will look different than it does today due to the rapid growth...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
