The Big Brand Theory – How To’s of Nation Branding
As originally published in Synergyzer Annual – 2014
Nation branding involves managing the reputation and image of any nation. Starting from simple efforts at attracting tourism, the scope of nation branding has gone much further...
A Bright Idea that Won Big!
SYNERGYZER: What is your educational background and when did you start working on your startup?
ABUZAR SHOAIB SIDDIQUI: I completed my Diploma of Associate Engineering (DAE) in Chemical Engineering, after which I pursued my degree...
Advertising Professionals On Importance of Pakistani Ad Agencies to Participate in International Award Programs
Leading advertising professionals give their views about why is it important for Pakistani advertising agencies to enter and showcase work in award programs internationally.
ADNAN SYED
Former Chief Innovation Officer - Adcom Zenith & Adcom Leo...
The Exile Of Hosting And Celebrity Endorsements From Pakistan Cricket
Pakistan Cricket, huh? In the past 2 weeks, Pakistani fans have been through a rollercoaster ride of emotions; the bizarre team selection, resignations from the coaching staff, witnessing a new era under the regime...
Highlights of AdAsia That Returned To Pakistan After Thirty Years
Recognized as one of the most prestigious conferences of the advertising world, AdAsia is organized every two years by the Asian Federation of Advertising Association (AFAA), ever since 1958. Since the past 60 years,...
Synergyzer Editor, Sanna Malik Discusses How COVID19 Has Changed The Future of Brands &...
Writing this, I realize how much privilege is associated with the word ‘ready’: How many of us are ‘ready’ to stay socially-distanced – including isolated – in a lockdown with ample supplies to last...
Publicist’s New Tool For Public Interaction BLOG
Osama Shaukat writes about the importance of blogs in second generation PR techniques
The field of public relations has become increasingly integrated with digital channels of communication. With the advent of social media, PR has...
Mentors Or The Lack Of It In The World Of Advertising
For as long as I can remember, a mentor has always been someone I have searched for. I can date this search back to the years in school when I would take literature simply...
Brand Director Atifa Silk Discusses Campaign Asia’s Journey and Her Role with It
In the evolving times of publications losing traditional ad revenue, Atifa Silk pitches Campaign Asia as a brand that successfully integrated mediums. The Brand Director discusses the journey of the publication with our Editor...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
