Samsung vs Apple | eBay vs Amazon: AdTrolling or Competitive Advertising?
Around the globe, numerous brands follow the marketing technique of Competitive advertising, advertising by a brand that targets a rival brand's product. Samsung vs Apple, while eBay goes against Amazon, and Burger King trolls...
Jang Media Group: Advertising the Classifieds
Mr. Sarmad Ali, Group Managing Director, Jang Media Group discussed the Jang Classifieds advertising campaign with Synergyzer and gave insights about it.
In Pakistan, it is rare to see print media advertising their classified services....
BRANDING INDEPENDENCE: Part 2
Independence Day is surely one of the most significant events of our country. Pakistanis celebrate this day in an impressive manner and brands also join in these celebrations with commercials and video campaigns. Here...
3rd May 2019, World Press Freedom Day
3rd May signifies Freedom of Press.
'What is freedom of press?' was creatively brought up in a video by UNESCO in 2018. The ad video wanted the viewer to imagine a mere 25 seconds of...
Facebook India More Together Digital Video Commercial
https://www.youtube.com/watch?v=GXaeeqfHNHQ
Although a host of campaigns are created, very few leave their mark with their brilliant concept, immaculate execution and superb visual strategy.
So what is it that makes one campaign a success story and another,...
DIRECTING PERCEPTIONS
The role of positive documentaries and important ecological challenges faced by Pakistan, a discussion with Sabrina Dawood.
When you go online to look up documentaries about Pakistan, you are met with images of war and...
HUAWEI MATE 10 – THE ARTIFICIALLY INTELLIGENT SMARTPHONE
As originally published in Synergyzer Annual 2018
Nowadays, people are really tech savvy. They’re abreast with all the latest tech developments and lookout for the most innovative experiences. This is why companies all over the...
Airlift Express TV Commercial
https://www.youtube.com/watch?v=GXQlf0WzDPA
Although a host of campaigns are created, very few leave their mark with their brilliant concept, immaculate execution and superb visual strategy.
So what is it that makes one campaign a success story and another,...
UBL: Mukammal Current Account TVC
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Abdul Aleem Sheikh
Business Director, Oktopus360 Media
With a TV commercial that takes a lighter note insight based approach to the concept of wants left unfulfilled and how they occupy a significant part of our focus...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
