CLASH OF CAMPAIGNS: PAS Awards 2017
PAS Awards is an initiative by Pakistan Advertisers Society (PAS) which acknowledges and celebrates ‘ideas and creativity that works’. The award programme evaluates campigns holistically with special emphasis on effectiveness or results of marketing...
Peet’s Coffee engages Iliza Shlesinger for their comedy-oriented #AlwaysJustified campaign
If you let go of discipline, either all hell breaks loose or you achieve something very fabulous. That is exactly what you see on the recent #AlwaysJustified campaign of Peet's Coffee.
The ad creators displayed...
Reviewing the Nurpur Full Cream Milk TV Commercial
As originally published in Synergyzer Issue 3 – 2018
Although a host of campaigns are created, very few leave their mark with their brilliant concept, immaculate execution, and superb visual strategy.
So what is it that...
SOOPER: Sooper goes SUPER
A brand is just a perception, and perceptions attune to reality. Brands may create trends or emulate them. Yet, as the cycle of life goes, it is extremely important for brands to match the...
…AND WE BEGAN OUR RAMZAAN WITH THESE!
Ramzan just started and with it all of our favourite things…the scrumptious heart filling sehris, the joyous iftaar parties and of course the celebrated Ramzan TVC’s. So on the occasion of the First Friday...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
