Media Marketing

Kuch Kar Dikha

Synergyzer goes behind the scenes at the NOKIA travel game show to explore Pakistan’s exotica When conversing about an unpredictable country, such as Pakistan, one normally visualizes a lot of guns, blood and gore. To...

Chief Marketing and Communication Officer – KE, Fakhar Ahmed on The Importance of Projecting...

As originally published in Synergyzer Annual 2019   "Marketers should highlight Pakistan's success stories globally." -Syed Fakhar Ahmed, Chief Marketing and Communication Officer, KE   With Pakistan’s growing economy and demographic strength, the country is progressing sustainably and is...

MEDIA-TAINMENT

By Sameera Ehteram Television is a medium of information and entertainment. Yet there is a prominent leaning curve towards the influence of sponsors and brands. While surfing through channels there is one thing in common...

PAKISTAN IDOL: A Reckoning Force

It’s a common adage that if you really want something, the whole universe conspires and helps you achieve it. When you have nothing to hide and lots to show, destiny gives you unexpected but...
LEO TV

Q&A: COO LEO TV ON THE RISE OF THE ENTERTAINMENT BROADCAST NETWORK

As originally published in Synergyzer Issue 2 – 2016 Kevin Roy, COO LEO TV Tell us about your professional profile. What made you move to Pakistan and associate yourself with LEO TV since your experience mostly...
The Art of Brand Placement

The Art of Brand Placement

As originally published in Synergyzer Issue 3 – 2014 Product placement is a USD 25 billion industry globally, according to the Marketing Tech Blog and is expected to grow by 9.2% in 2014. This strategy...
kundaz media

KUNDANZ MEDIA GROUP: Revolutionizing Cable in Pakistan

As originally published in Synergyzer Issue 2 – 2016 Kundanz Media Group was established in the Year 2004 and is one of the pioneers in Cable Industry. The entrepreneurs started with one small organization called...

Content Integration: Needs Greater Attention From Marketers

Shoaib Qureshy Brands and content continue to merge together with increasing pace these days. In the past few years, there have been very successful business and brand building content integration examples like Lux Style Awards,...

realme Entitled Fast Company’s “50 Most Innovative Companies In China” Of 2020

Pakistan, December 23, 2020 – the young trendsetting technology company, realme is committed to providing premium smartphones and AIoT products globally. The brand with the “Dare to Leap” slogan, brings forward the latest technologies...

Executive Doodle – Globetrotting Travel Alchemist

Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...

Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...

In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...

PSO | Women’s Day 2024