TikTok, A Platform That Brands Just Love To Advertise On
Brands have an undying love for advertising on social media. After all, not only the returns are exciting but they are also able to keep a tab on live updates and results. For...
The Exile Of Hosting And Celebrity Endorsements From Pakistan Cricket
Pakistan Cricket, huh? In the past 2 weeks, Pakistani fans have been through a rollercoaster ride of emotions; the bizarre team selection, resignations from the coaching staff, witnessing a new era under the regime...
Ahmed Kapadia’s Synite Digital Wins Big at Pakistan Digital Awards 2021
Synite Digital, a leading digital marketing agency, has won the Pakistan Digital Awards 2021 in the category of "Best Social Media Campaign (Facebook)" for their outstanding men's winter campaign #TheMeasureOfAMan for Diners, the clothing...
Qashif Effendi Discusses The Importance Of A Brand Message Communicating the Brand Promise
Qashif Effendi discusses the importance of a brand message communicating the brand promise in the article originally published in Synergyzer Annual 2020.
I was once asked to define a brand in three words. After struggling...
Sanna Malik Writes On Information Disorder In The Digital Age
Living in the digital age, the power of information is exceptional. Yet, this scale of hyper-connectivity has also given rise to complex phenomena including distorted information which is distributed at an unprecedented scale, especially...
Qashif Effendi Writes About How The Pandemic Created Unexplored Opportunities For Viral Content
The world has witnessed a lot of changes lately – as if the digital era and the fact that 90% of all data in the world has been produced in the last two years...
Creative Director Sidra Salman Joins Ad Stars 2021 As A Juror
A true achiever knows no boundaries or gender. All it takes is perseverance, dedication, and a different perspective from the rest of the world. In an illustrious career, Synite Digital’s Creative Director, Sidra Salman...
Ali Raza Merchant On COVID-19 & Enhanced Opportunities For Digitally Driven Lifestyles
COVID-19 has forced itself on humankind. Its impact on the world has been like a tsunami that builds up suddenly and then forces a wave to reset the environment. Though destructive at first, it...
THE LOVE OF HOME & LIFESTYLE
Design is an essential component of modern life and we all want to be surrounded by beautiful living spaces. Pakistan has a lot to offer in the field of interior design but till now...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
