8 W’s to Question in Political Advertising by the Pakistani Government
It includes non-political campaigns promoting public services, initiatives, and programs and raising awareness about various issues. This type of advertising focuses on informing and engaging the public on matters that are not directly related...
Web Summit Qatar Kicks Off and Brings Together Over 12,000 Attendees
The inaugural Web Summit Qatar is in full swing, running from February 26th to 29th, 2024, in Doha. Over 12,000 attendees are exploring the future of technology with insightful discussions, networking opportunities, and a...
When Brands Promote Tourism While Marketing Their Products
We were just into the third day of our Honeymoon in Malaysia, going into the Batu caves in Kuala Lumpur all the way up some 250 plus steps to the famous Hindu temple within...
Branding of Politics: Role of Media
One: Mass media, in general, have become an inseparable part of modern society. From entertainment to politics, from television to the internet, its purpose has evolved to be more than just the dissemination of...
The Impact of Politics on Social Media
With social media taking the driver's seat, it has encapsulated all spheres of our public and private lives. It has emerged as the most vitally indispensable tool influencing the entire landscape of Pakistan. With...
Email Marketing Turns 45 – Groundbreaking to Infamy and Beyond
Email marketing, notorious for its existence, has seen it all. Only a few digital marketing techniques have been around for as long or caused as much controversy as email marketing. Email marketing has had...
Brand Identity – How Clothing Effect Narratives
Brand identity, in fact, reflects the spirit of your company and is expressed and communicated through the visual elements of your brand, like your logo design, colour palette, fonts, and icons. A strong brand...
Maza Nahin Aaya Awards – Pakistan’s Pakistani-est Advertising Award Show
Brothers, sisters, and non-binary individuals (insert self-deprecating woke joke here) of the Pakistani marketing community, I hope you have survived the recent advertising award show and its LinkedIn aftermath without any significant damage to your...
A Tale of Tourism Marketing, Travel, And GDP
Growing up as a kid, I was extremely fond of watching television (sorry, Gen Z, we didn’t even know what YouTube was), and one of my favourite channels was Star World. As I grew...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
