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The Brain Gain: Pakistan’s Untold Return Story

Every single story shared in this article is a reminder that Pakistan’s strength does not lie solely in its export of talent...

Hafsa KhatibSeptember 22, 2025

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Cashless Pakistan – How KP Pulled an Uno Reverse on the Big Cities

You would think Lahore, with its oat milk lattes and overpriced pastries, would be leading Pakistan’s cashless revolution. But while big cities...

Laiba UmarSeptember 19, 2025

Ads That Went Too Far: Controversial Campaigns

Like all things in life, even marketing does not come without risks. A strong brand strategy can amplify brand visibility, but a...

Mashal KhalidSeptember 17, 2025

Jazz’s GameNow Powers Takedown 2025, Pakistan’s Biggest Esports Showdown

Jazz GameNow, Pakistan’s premier gaming platform, powered Takedown 2025 – one of the country’s most anticipated esports events – which energized Lahore from...

adminOctober 27, 2025

Meta, in Partnership with MoITT, Launches AI Literacy and Government Digital Transformation Experience Program in Pakistan; Announces Urdu for Meta AI

Meta, in partnership with the Ministry of Information Technology and Telecommunication (MoITT), today hosted “Future in Focus: AI and Innovation,” an event dedicated...

adminOctober 27, 2025

AdAsia, Beijing 2025: The Art of Thinking Artificial

AdAsia has long been recognised as Asia’s leading platform for advertising, marketing, and communication professionals. A space where creative ideas and industry insight...

Ayesha AnjumOctober 25, 2025

foodpanda Distributes Comprehensive Smog Safety Kits to Riders across Pakistan

As Pakistan enters the seasonal period of intense atmospheric smog, foodpanda, Pakistan’s leading online delivery platform, has announced the launch of its “Breath...

adminOctober 23, 2025

Promoting Pakistan’s Presence at AdAsia 2025, Beijing

AdAsia has long been recognised as Asia’s leading platform for advertising, marketing, and communication professionals, a space where creative ideas and industry insight...

WebdeskOctober 23, 2025

Jazz and DynaSys Kickstart Smart City Revolution with Pakistan’s First City-Wide LoRaWAN Network

Jazz, Pakistan’s leading digital operator, in partnership with DynaSys Networks, has proudly launched the country’s first city-wide Long Range Wide Area Network (LoRaWAN)...

WebdeskOctober 22, 2025

Billbored or Billboard?

In a world cluttered with flashing signs, some brands have figured out how to do less and mean so much more. The art...

Ayesha AnjumOctober 22, 2025

Why It’s So Hard for Brands to Get Gen Z’s Attention, and What to Do About It

The sun shone brightly over the university as I prepared to deliver my lecture on brand resonance. Young and energetic Gen Z students...

Hadiqa RiazOctober 22, 2025

Jazz Wins ‘Most Recommended Company of 2025’ at Best Place to Work Awards

Jazz, Pakistan’s leading digital operator, has been recognised as the Most Recommended Company of 2025 at the Best Place to Work Pakistan Awards,...

adminOctober 19, 2025

Meta and PTA Collaborate to Launch “Is This Legit?” Anti-Scam Campaign for a Safer, More Informed Online Community in Pakistan

Meta in collaboration with the Pakistan Telecommunication Authority (PTA) educational platform, EYEYAH!, has launched a social campaign and interactive online experience named “Is...

WebdeskOctober 17, 2025