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JazzWorld Commits to Advancing Women’s Digital Inclusion in Pakistan Through Targeted, Use-Case Driven Interventions

JazzWorld has reinforced its commitment to closing Pakistan’s gender digital divide through targeted interventions under the GSMA Connected Women initiative — shifting...

WebdeskMarch 3, 2026

The AI Accountability Gap: Who Owns Creative Mistakes in Pakistan’s Ad Industry?

AI is transforming Pakistan’s advertising world, promising speed and innovation, but at what cost? As blurred boundaries emerge between human creativity and...

Hira BajwaFebruary 27, 2026

The AI Aftertaste – You Can Just Taste the Prompt

Once obsessed with ads that felt bold and alive, I now find them bland and repetitive. This is a call to bring...

Sakina RizviFebruary 25, 2026

Rockstars Don’t Like the Template – Gohar Mumtaz

Breaking out in the early 2000s with Jal, Gohar went on to shape film, television, and pop music as a composer and producer,...

Ayesha AnjumApril 29, 2026

Driving Wafi Energy’s Lubricants Growth in Pakistan – Danish Ansari

While cars capture attention on the road, what runs beneath the hood determines their longevity. Danish Ansari, Director of Lubricants at Wafi Energy...

Afifa ManiarApril 27, 2026

The OST Effect: How TV Dramas Turn Songs into National Anthems

A Pakistani TV drama is not complete without its OST. What began as background music has evolved into a cultural phenomenon. Turning title...

Huzaifa GabaApril 27, 2026

Seeti, Sound, and Spectacle: The Business of Emotion Behind PSL Anthems

PSL anthems are not just songs; they are nationwide events. Seeti, Sound, and Spectacle breaks down how music, stars, and emotion collide to...

Mishal ZarrarApril 23, 2026

Ahmed Zawar at Sony: Letting the World Listen

In the music ecosystem, there is a gatekeeper who does not just understand the sound, but the system. Ahmed Zawar is one of...

Afifa ManiarApril 22, 2026

The Coke Studio Playbook, Lessons in Culture, Creativity & Fearlessness

Coke isn’t just a brand anymore; it has created a universe. And inside Coke Studio’s universe, every note, lyric, and frame is a...

Sakina RizviApril 21, 2026

Between Bayaan Brand, Band and Belief

Bayaan, the alternative rock band behind Pakistan’s most-streamed album of 2025, whose songs ‘Maand’ and ‘Nahin Milta’ have become subcontinental anthems, sat down...

Ayesha AnjumApril 20, 2026

Pakistan’s New Music Economy, When Sound Became Strategy

Music in Pakistan has always meant more than entertainment. Today, it drives culture, careers, and commerce alike. This issue, Perfect Pitch: Music Meets...

Afifa ManiarApril 17, 2026

The Day the Music Stopped

The rise and fall of Pakistan’s music channels mirrors a story far bigger than shifting playlists. From cassette-lined underground markets to 24/7 VJ-led...

Dr Khwaja Ali ShahidApril 16, 2026

Amazonia: When Rivers Do What AI Can’t

FutureBrand São Paulo turned the Amazon’s curves into letters; proof that human genius still bends reality better than code. AI can remix fonts...

Afifa ManiarApril 15, 2026

Brand New Lies: April Fools’ Ads in 2026 That Sold Us Dreams and Nightmares

April Fools’ Day 2026 was less about trickery and more about creativity. Brands approached it as a strategic moment, using absurdity, hyperreal product...

Ayesha AnjumApril 3, 2026

The Board Games: OOH Reviews

In a landscape where every surface is vying to sell you something, the real challenge isn’t being seen; it is being remembered. In...

Ayesha AnjumMarch 31, 2026

From TikTok Hooks to TikTok Trends: TikTok’s Role in Music Today

TikTok has transformed the way people discover and engage with music, blending creativity, emotion and community. We spoke with Umais Naveed, Content Operations...