ADVERTISING: THE EVOLUTION OF AN ARTFORM
We have been listening to and engaged in the debate for years about advertising; whether it should be considered an Art form or a field of Science or both. However, irrespective of the side...
The Reason Behind the Success of The Indian Film Industry
As originally published in Synergyzer Issue 5, 2017 - 'The Show Must Go On'
A Google search for ‘developments in filmmaking in India’ gives a vast range of search results including courses in filmmaking, articles...
First Contact: Innovation Taking Over?
The Global Innovation Index or GII (www.GlobalInnovationIndex.org) ranks Pakistan on 109 at a score of 24.10 out of 100. The GII analyses the innovation performance of 126 countries which represent 90.8% of the world’s...
Q&A: Adnan Syed, CIO – Adcom Leo Burnett on Developing a Business Model &...
As originally published in Synergyzer Annual 2018
Adnan Syed, CIO - Adcom Leo Burnett
Through The Green Man’s Ark, Adcom implemented a collaborative consulting business model. How applicable did you find it in the Pakistani advertising...
From the Lens of a Media GURU
Fouad Husain, Managing Director Mindshare Pakistan talks about innovative practices that are necessary for our media industry to grow.
Synergyzer: What growth potential do you see in the advertising pie for TV, Radio, Print, Outdoor and...
Trailing With the Trailblazers – The Impact of Awards on Business Performance
Before 2011, the Cannes Lions International Festival of Creativity was known as the Cannes Lions International Advertising Festival. Owing to rapid developments in brand marketing and creative communications as well as continuous innovations in...
Desi Advertisers
Life teaches us lessons no university will offer in the world. Only if you’re a good observer of life, you learn from it. Long before I joined advertising as a profession, I met some...
THE IRONY OF IMAGERY
That is what Magritte said when talking about his painting, "Ceci n'est pas une pipe.”, French for "This is not a pipe."
It is not easy to put images into words and equally difficult vice...
Creative Director Sidra Salman Joins Ad Stars 2021 As A Juror
A true achiever knows no boundaries or gender. All it takes is perseverance, dedication, and a different perspective from the rest of the world. In an illustrious career, Synite Digital’s Creative Director, Sidra Salman...
Executive Doodle – Globetrotting Travel Alchemist
Pakistan's potential as a global tourism powerhouse is currently drowned in a sea of incompetence and neglect. As the shadows of mismanagement loom large,...
Tower Sports Secures Satellite Rights for ICC Cricket Events in Pakistan...
In a ground-breaking move set to redefine cricket broadcasting in Pakistan, Tower Sports, under the umbrella of HUM Network Limited (HNL), has secured the...
